Creative

More turbulence at McCann as US boss Robert LePlae leaves the agency

Former TBWA/Chiat Day executive Robert LePlae only joined McCann Erickson in 2009 but now he’s on his way as McCann Worldgroup boss Nick Brien’s cultural revolution at the giant Interpublic-owned agency continues. As North American president LePlae was responsible for ...

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Animation whizz Moules joins Psyop, makes debut for Burnetts Chicago and Norton

Award-winning stop motion animator Fletcher Moules has joined leading animation studio Psyop as creative director of its Venice Beach office in Los Angeles. Moules was trained by the late Paul Berry, a celebrated film animator who worked on the Nightmare ...

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Fiat takes big bet on Jennifer Lopez for US launch of small car Fiat 500

Actress and singer Jennifer Lopez seems to have become the ‘go to’ option for anxious marketers in the US. Currently she’s the face (or legs) of Procter & Gamble’s Venus razors and now Chrysler/Fiat is betting the house that she ...

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Del Campo Saatchi walks the good taste line for Andes – again

Life is full of big crises and small smaller problems and the consoling nature of a drink in such trying circumstances has been a staple of advertising since the year dot. Now Argentina’s award-winning Del Campo Nazca Saatchi & Saatchi ...

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WPP’s Sorrell assumes new role as creativity advocate

He’s never been agin it of course (WPP began by buying design companies even before becoming a global player by buying creative agencies JWT and Ogilvy & Mather) but WPP’s Sir Martin Sorrell has never figured very high on most ...

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Crispin Porter finds its own USP for Coke Zero

Long ago a very famous adman called Rosser Reeves invented the Unique Selling Proposition or USP. Reeves believed that ads were there to sell rather than entertain so he produced a slew of big campaigns at agency Ted Bates that ...

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Frustrated advertising creatives combine to try to prove that Art Sells

More than 100 creatives in advertising across the world have submitted artworks ranging from paintings and sculptures to films and installations to Art Sells, to be held at famous London venue Village Underground in Shoreditch on September 15. The exhibition ...

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