Creative

Saatchi Berlin rolls out homeless charity Days of Hope across Europe

Saatchi & Saatchi is launching a new campaign to raise the profile of homeless people in major cities across Europe. Called ‘Days of Hope’, the idea originated at Saatchi & Saatchi Berlin and focuses on the impact the cold winter ...

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BBC 6 Music gets campaign boost from Karmarama

Karmarama has produced a new ad, ‘The Music Tree,’ for BBC 6 Music, the radio music station the Beeb wanted to kill off a couple of years ago on the grounds that its audience was too low and its content ...

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BETC unveils Diet Coke’s 30th anniversary hunk

BETC London has duly unveiled its new ‘hunk’ for Diet Coke’s 30th anniversary and it’s model Andrew Cooper as ‘The Gardener,’ no Alan Titchmarsh he. There’s always a chance that these much-lauded campaigns can fail to rise to the challenge ...

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