Creative

W+K London provides a taster of its plans for Three

It’s about time the UK produced a decent mobile network campaign, too often the answer has been chucking loadsamoney at an idea that’s stale before it’s time (yes, Vodafone). T-Mobile (now part of Everything Everywhere with Orange) has produced some ...

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Dreamworks spoofs Old Spice for Puss in Boots animated blockbuster launch

Wieden+Kennedy’s celebrated Old Spice ad ‘The man your man could smell like’ for Procter & Gamble may have scooped every film award going – including the Cannes Grand Prix in 2010 – but you can tell the campaign has really ...

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Specsavers magics a (half) likeable Gordon Ramsay

Than which there is arguably no greater feat in advertising. And UK opticians chain Specsavers manages to do it all without the help of an ad agency, using its own ‘Specsavers Creative.’ Mind you the boys and girls at Specsavers ...

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Nike runs to AKQA for Music runs Ellie Goulding

Ellie Goulding is the British chanteuse who caused a stir in UK adland with her rendition of Elton John’s ‘Your song’ for last year’s John Lewis Christmas ad extravaganza from Adam & Eve. Now she’s demonstrating that she’s the epitome ...

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Guardian lines up agencies for rescue mission

The Guardian newspaper is reviewing its ad account, historically one of UK adland’s trophy accounts although the cash-strapped paper is only expected to spend about £2m with the lucky winner. As you’d expect the pitch numbers some of adland’s finest: ...

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