Creative

Six ways to create great digital ads

Bannerblog’s Ashley Ringrose thinks he’s found the secret anyway according to a recent presentation. Essentially digital ads should be interactive and useful, Ashley says, which sounds obvious enough. But not very many are apparently. Which, with digital accounting for ten ...

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Golden oldie El Tel spearheads Sun’s World Cup campaign

Former England football manager Terry Venables is on good terms with the Sun newspaper these days (he’s a columnist) although it hasn’t always been thus as he’s taken a fair bit of stick from the unreliable tabloid over the years ...

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Will 2010 be the year of the agency start-up?

Agency start-ups put the energy into advertising and there’s some evidence around that the latter part of 2010 will see a whole raft of them as the economy recovers and top executives grow tired of life in the holding companies. ...

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Springer & Jacoby closes – how long can a hot shop stay hot?

Germany’s most famous agency Springer & Jacoby has gone bust after failing to recover from the loss of the giant Mercedes account in July 2006. For a number of years the agency, credited with being the most creative in Germany, ...

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50 years since CDP was born – was this the world’s best agency?

There are lots of other contenders of course, Boase Massimi Pollitt in the UK, DDB in New York, maybe there are supporters of Crispin Porter Bogusky in the US and even Campaign Palace in Sydney. But Collett Dickenson Pearce, now ...

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And we all thought car advertisers had gone respectable..

There’s a school of thought that reckons companies that were recently in the mire will revert to their bad old ways as soon as the financial crisis-induced recession recedes in the memory. And bankers, to take one rather prominent group, ...

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But were creative directors ever like Don Draper?

Not in the UK they weren’t, even the big American-owned agencies like McCanns and JWT either had smoothly corporate intellectuals like McCanns’ Barry Day (who used to be paid for his musings by Campaign with vouchers at posh bookshop Hatchard’s) ...

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Even Aleksandr the meerkat forgets his script now and again – but is he in danger of outstaying his welcome?

Yet another comparethemarket.com ad featuring Aleksandr the meerkate has emerged (he must be the saviour of the UK commercials business) but rather than showing that, here’s a collection of Aleksandr’s alleged bloopers (see full story). But Aleksandr is becoming a ...

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Women not tough enough for Today Programme says editor Thomas

Today editor Ceri Thomas is hardly the most popular person with his listeners, many of whom were outraged when presenter ‘posh’ Ed Stourton was defenstrated to make room for returning US correspondent Justin Webb. Now Thomas has told the BBC’s ...

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