Creative

72andSunny and Samsung hit Apple where it hurts

Well this isn’t the greatest ad you’ve ever seen (no Tony Kaye for this one) but it certainly kicks Apple in the goolies. Is the Samsung GS3 better than the iPhone 5? More crucially are people who buy the Samsung ...

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Now Bacardi reviews global creative business

Are the world’s biggest advertisers betting on an upturn in the global economy? One sign of same is the big agency review as advertisers plan to uncork their wallets but would like a new agency to spend the money for ...

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Coke adds pop-up restaurants to ‘Open Happiness’

If marketing’s primarily about getting people to like you then a pretty good tactic is to give them presents. This has obvious flaws of course for giant multinationals, if you’re aiming at millions of people then that’s an awful lot ...

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National Hockey League bounces into violent action with new campaign from Heat

One of the interesting things about globalisation has been that Americans have had to acknowledge that their own parochial sports aren’t quite as significant as they thought they were. The Word Series for baseball? Nobody else plays it professionally, it’s ...

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Leo Burnett opens in LA to handle Samsung

Less than two years after taking a cautious away from its Chicago heartland by opening an office in New York, Leo Burnett is opening another US office in Los Angeles to handle Samsung. LBLA will be led by creative Shannon ...

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