Creative

AKQA’s Rei Inamoto takes hot seat in New York

Digital network AKQA was bought by WPP for $540m a weeks ago and now Rei Inamoto (left), who helped to found AKQA’s New York office in 2004, has been made its boss. He was previously CCO but now takes over ...

Read More »

Lana Del Rey’s effort for H&M isn’t steamy enough

This ad from Swedish fashion chain H&M (those Scandinavians are everywhere these days, it’s like the Viking hordes all over again) is clearly supposed to be steamy judging by the way the male members of the cast keep mopping their ...

Read More »

BETC Paris ventures into the under-age woods for perfume house Lolita Lempicka

Les Francais are certainly shaking the taboo tree with this film from the aptly-named Lolita Lempicka fragrance house. It stars 14-year old Elle Fanning (sister of Twilight actress and former child star Dakota). Young Elle plays a wood nymph who ...

Read More »

Here’s Apple and TBWA’s kick back at Samsung

No more ‘geniuses’ you’ll note, back to the old Apple product demo. Well it’s OK but it hardly pushes the boundaries of anything. Is Apple’s advertising through TBWA/Media Arts Lab as good as it’s cracked up to be (the misbegotten ...

Read More »