Creative
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BMW reprises Clive Owen long-form film series
A decade or so ago Fallon in the US pioneered long-form internet content with a series of short films featuring,…
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Recipe wins AB Foods’ Blue Dragon relaunch
AB Word Foods, part of the Weston-owned Associated British Foods, has hired independent London agency Recipe to handle its Blue…
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TMW ups its game in new Virgin Trains campaign
Creston’s TMW unlimited describes itself as an “intelligent influencer” agency – WTF is that? No wonder clients are confused. Anyway…
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WPP’s Santo raids Saatchi Del Campo for star creatives
WPP agency Santo in Buenos Aires has launched a devastating raid on Publicis Groupe-owned Saatchi and Saatchi’s South American creative…
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The&Partnership wins New York’s Whitney Museum
The&Partnership’s New York outpost has won the creative and media business for New York’s Whitney Museum of American Art. Media…
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Is Charlize Theron’s online splash enough for Dior?
Boots No 7 doesn’t play on the same pitch as Dior but it’s instructive to compare its new from Mother,…
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Michael Lee of Madam: I have seen the agency of the future – and it’s in Paris
A lot has been written, debated and vented on what the successful ad agency of the future is going to…
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Mother unveils a new literary face for Boots No 7
Boots has signed Nigerian novelist Chimamanda Adichie as the “new face” of its venerable No 7 cosmetic range – which…
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Michael Everett: running a mile – why today’s commercial breaks don’t work
Alfred Hitchcock once remarked that no movie should be longer than the endurance of the human bladder. Advertisers are now…
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