Creative

Now WPP’s outdoor specialist Kinetic tries its hand at creative with launch of new agency Fuel

Time was when Kinetic, WPP’s out of home specialist media buyer, was a London poster specialist called Poster Publicity. It planned and bought poster campaigns mostly, mostly for generous rates of commission based on the assumption that buying posters was ...

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Will Gocompare’s £28m media review finally turn down the volume on annoying tenor Gio Compario?

Well we can only take so much. Price comparison site Gocompare.com’s campaign featuring bellowing tenor Gio Compario (actually a Welshman) has no doubt done wonders for the brand awareness and profits of the Esure-backed website but Gio is surely in ...

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Samsonite wins Asia’s Spikes awards advertiser of the year – with a little help from JWT Shanghai

Samsonite and JWT Shanghai won the Press Grand Prix at this year’s Cannes international Festival of Creativity and now Samsonite has picked up advertiser of the year at Asia’s Spikes awards, organised by Cannes and Haymarket. It’s Samsonite’s 100th anniversary ...

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Here’s a sneak preview of BA’s long-awaited new ad campaign – well a bloke in a leather helmet anyway

British Airways’ long-awaited big new branding campaign from Bartle Bogle Hegarty is due to launch of September 21 – at 11am on Facebook, interestingly – and here’s a sneak preview of what it contains. Well, as you can see, it’s ...

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Luxury brands like Dior show a world upside down

Dior, founded by Christian Dior in 1946, is not just a huge luxury brand but a significant component in one of the most powerful companies on earth, LVMH Moet Hennessey of which it owns 42 per cent. Both Dior and ...

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Chipotle goes back to the start with sustainable farming animation epic

US restaurant chain Chipotle Mexican Grill is doing its bit for sustainability (and itself of course) with a stop motion animation epic from London’s Clapham Road Studios and director Johnny Kelly. Here’s how they made the film: And here’s the ...

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