Creative

Burnett scores with naff number plates for Car One

Buenos Aires must be the jokes capital of world adland (Del Campo Saatchi, Ponce), rather belying the reputation of Argentines for taking themselves a touch seriously. Here’s an effort for Argentine used car dealer Car One, promoting a competition involving ...

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P&G’s Tide Pods – don’t eat these at home

Procter & Gamble needed a winner in 2012 and new US convenience detergent product Tide Pods was it, reaching sales of $500m, almost unheard of for such a product launch. The trouble is that a lot of small children have ...

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Here’s Wallace and Grommit, pressed into Christmas service for Google+

Aren’t ‘cha getting a bit tired of Christmas (and there’s still a week to go)? Anyway Google+ has enlisted Aardman Animation’s famous Wallace and Grommit characters to try to stake its claim on a piece of the Christmas cake of ...

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New McCann boss Harris Diamond recalls old guard – Joyce King Thomas rejoins to mind Mastercard

Former McCann New York CCO Joyce King Thomas (pictured) is rejoining the troubled agency to head a new group, effectively a ‘Team Mastercard,’ for one of the Interpublic-owned agency’s biggest remaining accounts. King Thomas left the agency two years ago ...

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Diesel hypnotises models for Christmas

Diesel has entered the online Christmas card stakes with this intriguing number, ‘The Magic of Christmas,’ from Amsterdam agency SuperHeroes showing what happens when a group of models are hypnotised into believing they’re five-year-olds. Thought they behaved like that anyway. ...

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