Creative

AA and McCann London spoof horror films with ‘Jack Frost’ ad campaign

This is all clever stuff from McCann London for the AA’s Home Emergency Response service, a spoof (and quite scary for a while) horror film graphically describing the depredations of the British winter’s ‘Jack Frost.’ It’s tempting to see it ...

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Big Fuel founder Avi Savar to head first Cannes Branded Content awards jury

The Cannes Lions international Festival of creativity (hereafter to be known as Cannes Lions) is launching yet another award, this time for Branded Content & Entertainment. The jury will be headed by Avi Savar (pictured), founder of social media agency ...

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McCann Israel breaks Facebook rules for ‘drugs set your timeline’ campaign

The Israel Anti-Drug Authority (IADA) launched a Facebook campaign, ‘Drugs Set Your Timeline’ on January 4 to increase awareness of the damages of prolonged drug use. In the first social campaign to harness Facebook Timeline as a medium. McCann Digital ...

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Kraft tries to get America cooking with $50m Mcgarrybowen ‘make something amazing’ campaign

Kraft is limbering up in preparation to splitting the company between food and snacks (Cadbury etc) and it’s spending around $50m trying to persuade Americans to start cooking, of all things. Using Kraft products naturally. The campaign from Mcgarrybowen is ...

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Now Publicis Groupe snaps up $1bn Sprint media from WPP’s Mindshare

Publicis Groupe boss Maurice Levy may still be waiting to see if General Motors’ Joel Ewanick dumps his company from GM’s $3bn global media account but another high profile client, Sprint’s Bill Malloy (pictured), is doing his best to soften ...

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