Creative

The men from the ministry in hot pursuit of Zatak deodorant’s ‘overtly sexual’ campaign in India

Paras Pharmacueticals and its agency Triton Communications have made no bones about their intention to out-Axe Unilever’s Axe deodorant in India but the Ministry of Information and Broadcasting thinks it has gone too far with its latest campaign which it ...

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Can Jaguar really challenge BMW and Mercedes?

At the moment it seems to be doing a remarkably good job considering that, shortly after Indian firm Tata bought Jaguar Land Rover from Ford in 2008, the financial crisis struck and the deal looked a lemon. Tata Motors has ...

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Google adds Mother to growing collection of UK creative agencies

Google has added UK creative indie Mother to its collection of UK ad agencies according to Marketing Week’s Pitch. The search and online advertising giant already employs Bartle Bogle Hegarty and M&C Saatchi from the UK on its global roster, ...

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UK adland dads launch ‘keep footy beautiful’ campaign

Well it’s a jolly brave attempt by a group of London adland parents headed by Matthew Charlton, CEO of the new London outpost of Havas network BETC, to persuade children (and adults, who often behave worse than the kids) to ...

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After 76 years in Chicago Leo Burnett finally takes on New York

You certainly can’t accuse Leo Burnett of rushing things, 76 years after setting up in Chicago the venerable agency, now owned by Publicis Groupe, is finally setting up in New York. It’s in lots of other places too of course, ...

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