Creative

Biborg reveals secrets of latest Sony game launch

French interactive agency Biborg has been working its wonders for Sony PlayStation’s The Last Of Us franchise; a shoot-em-up game with the angle that most of the world’s population has been wiped out by a pandemic. So how come there ...

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TAG arms up with new boss and print management division – but it may have come too late for Tesco

Creative services outfit TAG, owned by business outsourcing giant Williams Lea, is getting bigger with the absorption of Williams Lea’s print management operation. TAG has also promoted Americas boss John Paulson to be global CEO. Paulson (left) says: “Bringing Williams ...

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Music Licensing Directory launches crowd-sourcing service for ad agencies looking for their next hit

Australia-based music marketplace The Music Licensing Directory is launching a new crowd-sourcing service to allow ad agencies (among others) to access artists, bands, producers and labels anywhere in the world in the unending search search for the right music track. ...

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New Pereira & O’Dell recycling campaign shows the human side of trash

San Francisco’s Pereira & O’Dell is an agency that’s always worth keeping an eye on (it won three Cannes Grand Prix for Intel’s ‘Beauty Inside’) and it’s produced a cracker of a campaign, ‘Journey,’ to encourage more recycling for Keep ...

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BETC’s Neil Dawson picks his Desert Island Ads

Neil Dawson is executive creative director and co-founder of BETC London. He has worked at BBH, DDB, TBWA and Hunt Lascaris in South Africa when that country became a democracy. He has won numerous awards at Cannes and elsewhere for ...

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Sky’s Telling Stelling ad from WCRS is an own goal

Doubt that this new ad, ‘Telling Stelling,’ (and this campaign) works. Sky is lining up every celebrity in sight to sell its cocktail of digital services (obviously it would like you to buy all of them) and this time it’s ...

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