Creative

Nike runs to AKQA for Music runs Ellie Goulding

Ellie Goulding is the British chanteuse who caused a stir in UK adland with her rendition of Elton John’s ‘Your song’ for last year’s John Lewis Christmas ad extravaganza from Adam & Eve. Now she’s demonstrating that she’s the epitome ...

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Guardian lines up agencies for rescue mission

The Guardian newspaper is reviewing its ad account, historically one of UK adland’s trophy accounts although the cash-strapped paper is only expected to spend about £2m with the lucky winner. As you’d expect the pitch numbers some of adland’s finest: ...

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Coke is tops for brand engagement on Facebook with more than 34m fans

Coca-Cola, which has just appointed 360i as its global social media monitoring agency, is the most popular brand on Facebook according to leading US search marketing agency Covario. Covario’s new study measures overall brand engagement including reach (number/growth of followers), ...

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Can Range Rover’s new Evoque bring 4×4 bling to the masses?

It’s been sneered at by the motoring press and Indian-owned Range Rover has even been accused of enlisting Victoria Beckham to help design it. But, at around £28,000 in the UK and $40,0000 in the US Tata Motors’ good-looking new ...

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McDonald’s UK tackles the great ad taboo – doing something on your own

Well how often do you see some lonely character going for meal on his own? Advertisers learned long ago that showing individuals doing individual things invited disaster, that’s why whenever you see a woman in a kitchen she’s always has ...

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