Creative

Avis drops ‘We Try Harder’ for ‘It’s Your Space’

Remember when Sir Richard Branson stole the national flag for his own airline after British Airways said it didn’t want it any more? Well, there’s a similar golden opportunity beckoning for any cheeky entrepreneur working in the car hire sector. ...

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Bud Light win boosts new Anomaly Canada agency

Bud Light owner InBev is continuing to ring the changes on its key brand, moving the Canadian account to Anomaly’s new Toronto office a few weeks after dumping Mcgarrybowen in the US after just eight months in favour of roster ...

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Nike scores with puppet master Andres Iniesta

Barcelona’s Andres Iniesta is a remarkably cultivated footballer, neat little passes, a deadly eye for goal and none of that getting your retaliation in first stuff beloved of other (mostly bigger) midfielders. So Wieden+Kennedy London’s new film portraying him as ...

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Channel 4 Paralympics ad pushes the right buttons – but do we need a bomb going off in the Middle East?

There’s a formidable head of steam behind the forthcoming Paralympics in London and Channel 4’s launch ad (by in-house agency 4Creative presumably) is a vigorous piece of work – ‘Meet the Superhumans’ is hardly the stuff of most ads about ...

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Wieden+Kennedy makes its case for Velveeta in the ad agency Kraft wars

Kraft is running its very own agency of the year competition at the moment, wheeling in adland’s finest to work on its baffling array of brands with a view (among other things) to reviving some of the flagging or forgotten ...

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Girl power achieves impact through education

Here’s a new spin on Girl Power. A girl hurtles to earth like a missile – heading straight for a primitive African township. Impact! But it’s a positive impact. Where she has crash-landed, houses, schools and hospitals spring up. The ...

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