Creative

Coke bigs up iconic status with half-size cans

Just back from a fleeting visit to New York, where Coca-Cola is an absolute obsession; it’s almost as ubiquitous as Starbucks (but that’s ‘cos Starbucks has grabbed all the best sites and turned them into scruffy branches) and there doesn’t ...

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TBWA’s Being Worldwide to open in Shanghai

Omnicom-owned TBWW is launching an new outpost of its Being Worldwide network in Shanghai. Being boss Nicholas Bordas (left) says: “Je suis convaincu que sous la direction de Shel, Being Shanghai aura un grand succès auprès des de clients à ...

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Andy Law: how your great British brand can become a Beckham-style icon

Andy Law, author, Huffington Post blogger and chairman of innovation consultancy Fearlessly Frank, explains how other brands can become icons like footballer David Beckham if they use the various forms of capital at their disposal. How did David Beckham become ...

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DDB SF brings back Armor All the Viking

Does anyone polish cars themselves any more? Clearly they do otherwise US company Armor All wouldn’t exist and here’s the latest appearance from Armor All himself, a Viking who wreaks a fierce vengeance on Armor All users who don’t look ...

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Dr Pepper joins the hunk wars with Josh Button

Old Spice’s Isaiah Mustafa started the fashion for cheesy but not-so-cheesy hunks in ads and they’ve been with us ever since; latterly in BETC London’s revival of the Diet Coke hunk. Southern Comfort’s hero, one of Giles Keeble’s Modern Classics, ...

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