Creative

P&G’s Tide Pods – don’t eat these at home

Procter & Gamble needed a winner in 2012 and new US convenience detergent product Tide Pods was it, reaching sales of $500m, almost unheard of for such a product launch. The trouble is that a lot of small children have ...

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Here’s Wallace and Grommit, pressed into Christmas service for Google+

Aren’t ‘cha getting a bit tired of Christmas (and there’s still a week to go)? Anyway Google+ has enlisted Aardman Animation’s famous Wallace and Grommit characters to try to stake its claim on a piece of the Christmas cake of ...

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New McCann boss Harris Diamond recalls old guard – Joyce King Thomas rejoins to mind Mastercard

Former McCann New York CCO Joyce King Thomas (pictured) is rejoining the troubled agency to head a new group, effectively a ‘Team Mastercard,’ for one of the Interpublic-owned agency’s biggest remaining accounts. King Thomas left the agency two years ago ...

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Diesel hypnotises models for Christmas

Diesel has entered the online Christmas card stakes with this intriguing number, ‘The Magic of Christmas,’ from Amsterdam agency SuperHeroes showing what happens when a group of models are hypnotised into believing they’re five-year-olds. Thought they behaved like that anyway. ...

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My pick of 2012: Follow the Frog, Wieden+Kennedy and Jerry Buhlmann

All right, league tables of achievement are as commonplace as turkeys right now. Why burden you with another one? Well, I’ve been asked to – by the good folk at More About Advertising. So: Ad of the Year. Yes, I ...

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DraftFCB claims ‘life is great in advertising land’

When you see these things you always wonder who’s idea it was. Were the staff of DraftFCB South Africa dragooned into warbling “Life’s a happy song when you’re building favourite brands all year long” or was it a communal, or ...

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