Creative

So who’s the boss at TBWA UK – Peter Souter or new girl Lindsey Evans?

TBWA UK, currently in the process of trying to reinvent itself after major account losses (most notably Muller) and yet more management changes, seems determined not to have a CEO. One might welcome this if the agency was reverting to ...

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Leagas Delaney wins MSC Cruises

UK-based Leagas Delaney has won the global advertising account for MSC Cruises. MSC brand manager Valentina Mancini says: “We were impressed with the way in which Leagas Delaney quickly and intuitively understood our business and got to a strong strategic ...

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Deutsch unveils a Dirty Ol’ Dog for VW Jetta

You have to say that at the moment the Americans are much better at car ads than (most of) the Brits. Maybe it’s because they keep putting dogs in them. There’s a hoary old maxim in films that the leading ...

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Mother shows it can still do the business for IKEA

Mother has produced a jolly new campaign for IKEA in the UK and Ireland, ‘Bright Shiny Colours,’ to promote the new IKEA 2012 catalogue. This massive (and now interactive) work is the cornerstone of the Swedish furniture giant’s marketing efforts. ...

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Audi S8 welcomes new NFL season with police drama from Venables Bell

You can see an interesting divergence between Venables Bell’s work for Audi in the US and Bartle Bogle Hegarty’s perhaps more famous efforts in the UK. While BBH likes to do quirky (making a German phrase like ‘Vorsprung Durch Technik’ ...

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BVK and Hinge Digital’s animation tops the class for US education business Carrington College

Here’s an nice ad from agency BVK and Hinge Digital for Carrington College, a privately-owned US education business specialising in healthcare, among other things. The birds look a bit Twitter-ish, which we hope won’t irritate the mighty social network too ...

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Interpublic’s Deutsch invests in creative talent

Interpublic’s Deutsch agency, the US arm of Lowe these days, seems to be on an upward curve. Deutsch New York has just hired Matt McKay (pictured), a creative director at JWT New York as a senior VP and group creative ...

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Wieden+Kennedy Amsterdam poaches top VCCP creatives Albert and Claverie

Wieden+Kennedy Amsterdam is continuing its policy of poaching top London talent, luring Thierry Albert and Faustin Claverie from VCCP to join as creative directors. At VCCP the duo worked on successful pitches for Macmillan Cancer Nurse and McLaren Automotive as ...

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