Creative

Publicis Groupe’s ‘Team Sprint’ plays safe with basketball for ad debut

You can’t really go wrong with basketball in the US so Publicis Groupe’s ‘Team Sprint,’ the client-focussed team that won the $1bn account from Omnicom’s Goodby Silverstein last year, is relying on NBA star Kevin Durant to plug its unlimited ...

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When the myth becomes the reality, print the myth says Dave Trott

Dave Trott has sent us another of his prose poems, this time explaining how the odd fib can work to great effect. Not quite sure which post this might relate to but as, maybe, a ‘universal truth’ it could be ...

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Aegis steps up China race with eLink digital buy

Aegis Group, owner of the Carat and Vizeum media buying networks, is a force to be reckoned with these days and one of its most interesting aspects is its other business, digital agency network Isobar. In recent years the big ...

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In-house agency Spark 44 makes ad debut for Jaguar

And its ‘Alive’ campaign isn’t half bad. Spark 44 is the new in-house Jaguar agency headed by former Porsche marketing guru Hans Riedel that wrested the US account away from Euro RSCG last year. Its new ad is running all ...

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Can all-conquering Mcgarrybowen crack Europe as it takes over Dentsu agencies?

Mcgarrybowen was the US agency of the year in 2011, winning a string of big accounts with its no-nonsense old-style Madison Avenue approach to business. These included Bud Light, Burger King, Sears, United Continental and sone brands from Kraft. The ...

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