Creative

Betty Boop is back in Joann Sfar film for Lancome

Well there’s two names to conjure with. Betty Boop we all know, Joann Sfar (a he) is a comic book artist who also directed the film Gainsbourg: Une Vie Heroique about the celebrated Serge. The ad, to launch Lancome’s Hypnose ...

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Coke-supercharged Honest Tea makes TV debut

Coca-Cola is hoping to do a Ben & Jerry’s with Honest Tea, which it acquired from the founders last year, by showing that big companies (Ben & Jerry’s is now owned by Unilever) can manage ‘alternative’ brands. So it hired ...

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Axe goes girl-on-girl in Latin America

We all know that Axe is sexy stuff that drives girls mad (or so it claims) but here are two girls apparently succumbing to its attractions in a new campaign from Argentina. It’s volume one of momentos de la verdad ...

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Whoops – Marlon Devonish stars in GSK Olympics blockbuster but he’s not going to the Games

Picking sports winners for your ads is notoriously difficult and GlaxoSmithKline has committed a vintage howler in choosing British sprinter Marlon Devonish to front its campaign plugging its role as the official drugs tester at the imminent London Olympics. Sprinter ...

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Fiat’s new US ‘Immigrants’ ad has a sting in the tail

Fiat-owned Chrysler has won most of the plaudits going for its campaign featuring, inter alia, Eminem and Clint Eastwood from Wieden+Kennedy. Fiat’s efforts for its own cars in America have been, by contrast, a car crash, most notably the awful ...

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UK’s IPA chooses first Creative Pioneers recruits

The UK’s agency trade body the IPA has chosen the first winners of its IPA/Metro Creative Pioneers Challenge, a bid to get more new entrants into the creative and digital media industries. There are 87 successful candidates. Of the successful ...

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SapientNitro hires Modernista founder Gary Koepke for new brand content role

Modernista founder Gary Koepke (pictured) is joining ambitious digi-based agency SapientNitro in the new role of ‘global executive creative director of brand content innovation,’ a bit of a mouthful even by adland standards. Boston-based Modernista imploded last year as a ...

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