Creative

Now Bill Gates catches the Cannes bug with new $1m Aid challenge

Cannes really is taking over the world; not only does it dominate the advertising (and much else) awards calendar but it’s trying to change the world too. The Bill & Melinda Gates Foundation, set up to spend some of the ...

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Why £11.2bn of the UK’s £16bn adspend is wasted

According to the Advertising Association 2011 ad expenditure in the UK will be circa £16 billion. So a client spending £1.6m in 2011 will account for 0.01% of all advertising. Makes you think harder about what is and isn’t effective, ...

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Kraft and Taxi score again with ‘FIKA’ ad for Gevalia

Fika is the Swedish word for coffee break apparently and it’s the theme of this new ad, featuring naughty-but-nice spokesman Johan, for Gevalia coffee from brand owner Kraft and current agency of the moment Taxi New York (a month ago ...

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DDB moves top global creative Amir Kassaei and creative HQ to China

Omnicom-owned DDB is moving its chief creative officer Amir Kassaei and the network’s creative headquarters to Shanghai, a pretty emphatic underlining that China and the wider Far East region is where the money is these days. DDB CEO Chuck Brymer ...

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Kate Upton sizzles for US burger launch

I guess this is what you’d call ‘back to basics’ advertising featuring Sports Illustrated swimsuit diva Kate Upton sizzling away for Carl’s Jr and Hardee’s and their new South West Patty Melt. Amazing, isn’t it, that this comes from the ...

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Clemenger BBDO and NAB blast weasel bankers

How often do you come across a interesting bank ad? Well this one, ‘They’ll Never Change,’ from Clemenger BBDO Melbourne for NAB in Australia promises a lot in that it shows other bankers weaselling their way out of a offering ...

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Kraft shows energy strategy with Mio launch by Taxi

Mio Energy is one of the most eagerly-awaited of Kraft’s growing hand of new products, one designed to take on all-conquering Red Bull and, maybe, turn its new snacks company into a rival to snacks and beverage combo PepsiCo. This ...

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