Creative

Honda bikes and DDB France race the fear factor

Racing along the sands and dunes of the rather sedate resort Le Touquet doesn’t sound all that scary but apparently it is; if you’re on a motor bike anyway. So DDB France has chosen the ‘Enduropale du Touquet’ race to ...

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Coke tries to sweeten the pill, BT takes on Sky, Decisive roughs it for Desperados and Billington Cartmell gets mouthy for Wrigley

***There’s been much ado this week about the announcement by Coca-Cola boss Muhtar Kent (left) that it’s going to put calorie counts on its fizzy drinks and stop advertising to children under 12 (a virtual impossibility in the online age ...

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Now Sainsbury’s and AMV turn to TV food porn

Food porn, dont’cha miss it? Back in the 90s, or thereabouts, Marks & Spencer was famous for its orgasmic food ads and now Sainsbury’s and trusty agency AMV/BBDO appears to be rehearsing the genre in this new campaign. Well it’s ...

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Miami agency Alma cleans up with new Glad Tent

US firm Glad makes ForceFlex trash bags and music festivals produce a lot of noise – and trash. So Miami agency Alma had the bright idea of making tents to give away to festival-goers out of ForceFlex trash bags, provided ...

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