Creative

Leo Burnett snaps up £50m Co-op account

Retail’s the story of the moment for UK ad agencies with Tesco’s £110m pitch lumbering into gear, the John Lewis account powering Adam & Eve into a £60m deal with Omnicom’s DDB London and now the Co-op switching its £50m ...

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Product boss Toby Barnes joins AKQA to build ‘social digital businesses’

Digital agency AKQA is boosting its burgeoning branded products and services practice with the appointment of Toby Barnes as its first product strategy director. Barnes (pictured) has been creating digital products and services since 1995, working in publishing, production and ...

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Here’s what Kraft’s new Mondelez looks like

Kraft shareholders have agreed to buy the name Mondelez for the about-to-be spun off snacks business, incorporating the likes of Cadbury and Oreos among other brands. Here’s the logo (home-produced like the name?), complete with fiddly bits around the edges, ...

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Loss-making Yell becomes hibu in Landor makeover

Yellow Pages owner Yell has just changed its name to hibu, to the corporate fanfare of a £1.4bn annual loss. If you want to draw attention to the fact that you are a loser, this is the way to do ...

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