Creative

Dumb Ways to Die is monster global viral hit for McCann Melbourne

This must be the biggest creative hit in McCann’s recent history, maybe ever. And a likely (unlikely) big award-winner over the next year. McCann Melbourne’s ‘Dumb Ways to Die’ for the Melbourne Metro has over 25m YouTube hits in just ...

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Ogilvy Pirate Recruitment sets a thief to reel in a new agency digital wizard

Here’s an interesting recruitment wheeze from Ogilvy Brussels: apparently young web wizards download expensive ‘application suites’ from pirate websites because they can’t afford their own. So Ogilvy set up a fake pirate site (still with us?) to entice some of ...

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CURB cleans up at creative out of home awards

Outdoor advertising (or out of home as we should call it these days) is a booming sector with digital this and that all over the place on top of conventional billboards. Poster giant Clear Channel and enterprising UK trade publication ...

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Visualise shoots world’s biggest sports pic for Adidas and Getty Images

Photographer Henry Stuart has shot the world’s biggest sports picture for Visualise client Adidas and Getty Images. The panoramic photo, all 33 gigapixels of it, shows last Saturday’s match between the all-conquering New Zealand All Blacks and Italy. Viewers can ...

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Leagas Delaney opens in Los Angeles

Leagas Delaney, an agency that’s been written off more times than founder Tim Delaney has won D&AD pencils, is opening its sixth office, in Los Angeles. Leagas Delaney now has outposts in London, Hamburg, Milan, Prague, Shanghai and Tokyo as ...

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LBi’s Simon Gill picks his Desert Island (Digital) Ads

Simon Gill joined digital agency LBi in 2006 as head of design for the web development team with responsibility for interaction and user experience design. He was rapidly promoted to creative director and is now executive creative director. He has ...

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Cartier cuddles up to Christmas leopard cubs

That’s Christmas sorted then. Cartier, the little jewellery shop on the Place Vendome in Paris, created a stir back in May with this film epic Odyssee de Cartier by Bruno Aveillan featuring a globe-trotting leopard (or panther if you prefer). ...

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W+K and Old Spice club together to save the world

According to the Mayan calendar (by which we all set our clocks) the world is coming to an end on December 21. So Wieden+Kennedy and Old Spice have made the decent gesture of producing a video game to try to ...

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