Creative

Alexa’s latest shoot-out from Droga5 helps hard of hearing

Droga5 London is continuing its extensive tour of history for Amazon’s Alexa, this time it’s back to (a version of) The Wild West following forays to Pompeii among other places, with the indomitable Alexa helping a lady who’s hard of ...

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MAA Ad of the Week: Qantas from The Monkeys

Long-running campaigns seem few and far between these days (is it because media planners keep changing the goal posts?) but this one from Qantas is positively venerable, at least 12 years. But Aussies clearly still love the old country (even ...

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Ete Davis joins Dentsu as creative COO for UK and Europe

It was never going to be long before Ete Davis was snapped up. He quit his role as CEO of Engine in January, ahead of the £77.5m sale to Next 15 in March, and is now joining Dentsu as EMEA ...

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Nationwide and VCCP use ‘the power of words’ to tackle bullying in schools

As a mutual building society Nationwide takes its social purpose seriously, and this new campaign by VCCP celebrates a partnership with The Diana Award focused on an anti-bullying message. The film, set in a primary school, tells real life stories ...

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Merkle B2B ECD Jason Fletcher picks his Desert Island Ads

Jason fletcher is ECD of Merkle B2B (now incorporating gyro.) Before gyro he was group creative director at Publicis UK and creative director at TBWA London. He has worked with brands including Heineken, Lexus, Virgin, UBS, EE, Four Seasons, Nissan, ...

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Centrica review challenges The&Partnership/WPP

The&Partnership’s fabled ability to retain clients will be put to the test as British Gas owner Centrica reviews all its agency arrangements in its first such review since 2019. T&P is Centrica’s lead creative agency, the cornerstone of a WPP ...

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New Commercial Arts debuts for Alzheimer’s with nameless England football shirts

New Commercial Arts kicked off its relationship with the Alzheimer’s Society with the launch of a “nameless shirt” as part of the charity’s partnership with the Football Association. England players wore nameless shirts for the second half of the friendly ...

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