Creative

Talon Outdoor: how digital is boosting UK Out of Home spend

By Luke Willbourn Trade body Outsmart recently announced the final figures for 2019, showing annual OOH revenue in the UK, was up 7.6 per cent from 2018 at £1.3 billion. The last quarter of 2019 was also the most successful, ...

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Gatorade’s GOAT Camp banks on star appeal

Pepsi’s Gatorade has joined the flood of brands pouring money into the already bulging pockets of sports stars, this time it’s lined up Leo Messi, Serena Williams, Michael Jordan and Usain Bolt as founder members of its GOAT Camp. All ...

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Whoops – Yorkshire Tea becomes Tory Tea

All publicity is good publicity? Not in the social media age it isn’t. Boris Johnson’s new chancellor Rishi Sunak, an unfeasibly rich Yorkshire dweller (he married into the Infosys family and is a former hedge fund partner) probably thought he’d ...

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Aldi throws down gauntlet to middle classes with ‘Like’

Advertising, as well as lots of other things obviously, clearly works for Aldi and it’s back with a new campaign, ‘Like.’ Which is pushing at an open door really (two gripes – it no longer sells newspapers and its delivery ...

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Tamara Ingram quits WPP’s Wunderman Thompson

Tamara Ingram (below) is stepping down as global chair of Wunderman Thompson, after a long career including CEO roles at Saatchi & Saatchi and Grey before she took over at JWT following the Gustavo Martinez affair and prior to JWT’s ...

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Wonderhood makes promising debut for Starling Bank

Starling Bank is a challenger business bank that, so far, appears to have won a good reputation and it’s hired David Abraham’s creative agency Wonderhood Studios, another promising outfit trying to make its way in the world. Here’s Wonderhood’s debut, ...

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