Creative

Can Mother’s ‘Motivation that moves you’ revive Peloton?

Mother LA has debuted for Peloton, good news for the nascent outpost of the London agency, not so good for adam&eveDDB New York which won Peloton a couple of years ago. Mother’s new line is ‘Motivation that moves you.’ The ...

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ASA bans Tesco and Adidas ads for ‘swearing’ and nudity

The British public’s prudish streak is out in force this week. The Advertising Standards Authority has banned an Adidas ad for showing women’s breasts, and a Tesco ad for (almost) using swear words. Adidas caused some commotion earlier in the ...

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Publicis Italia waves its magic over Barilla

Barilla is celebrating its 145th birthday (obviously they couldn’t hang on a bit) with nifty new red packaging and a new line – Al Bronzo – which seems to be an attempt to move everyday brand Barilla up the culinary ...

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BT fires another heavyweight salvo in the broadband wars

BT is certainly wheeling out the big guns in the UK broadband wars and Saatchi & Saatchi is back with a rant about broadband nightmares, avoidable, it seems, with something called Halo 3+Hybrid (is it a car?) Maybe they are ...

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MAA blast from the past: Kia’s ‘Respect the Tech’

Way back in 2013 my friend Jerry Judge wrote a piece for us decrying car companies’ relentless insistence on what he called “running footage” in their ads – and they’re still at it. There’s a Toyota ad all over the ...

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Mother launches global ‘Creators Index,’ starting with Asia

Mother is launching a new pan-Asian project, the Asian Creators Index, to foster greater collaboration between the region’s creative community and the rest of the world. The idea is to expand the index, a searchable online gallery, to reflect creativity ...

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Adam&eveDDB spreads its wings with Deutsche Telekom and new Berlin office

Adam&eveDDB has landed the prestigious Deutsche Telekom account and is launching adam&eveBERLIN to lead the business out of the client’s largest market. Adam&eveBERLIN will be led by newly-appointed Chief Creative Officer, Jens Pfau, who joins from Jung Von Matt/Alster and ...

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Canon and VCCP go big on ‘creative flow’ in new pan-Euro ad

VCCP’s latest campaign for Canon, “Never break your flow,” is all about demonstrating how easy it is to capture dynamic, moving content thanks to the Japanese brand’s new camera technology. As you might expect, there’s also a partnership with a ...

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