Creative

Mind your hands, face and space say men from the Ministry

Here we go again: the UK is entering what we might most charitably call semi-lockdown once more, with social gatherings limited to six people (does that include kids and of what age?) This, one suspects, will prove far from popular. ...

Read More »

MAA blast from the past: Cannes Grand Prix winner Rolo

Back in 1996 this was, indeed, a Grand Prix winner when TV ads ruled that sunny roost. It’s a spin on JWT’s long-running ‘do you love anyone enough to give them your last Rolo?’ but From Ammirati Puris Lintas in ...

Read More »

Trump’s comments on servicemen are un-American says Lincoln Project – but is anyone listening?

The Lincoln Project of antiTrump Republicans has produced another timely volley of mud to lob at Donald Trump, this time over his disparaging remarks about American servicemen. Trump’s own military record – he avoided getting one – is also referenced. ...

Read More »

Post-lockdown creativity: Budweiser cashes in on Leo Messi leaving saga

Budweiser and agency Deutsch have been pretty quick out of the blocks with this one: heralding a new “partnership” between the beer and star footballer Lionel Messi, it references the “will he, won’t he” leave Barcelona saga that briefly occupied ...

Read More »

Uncommon’s ‘Build a life’ hits the nail on the head for B&Q

B&Q’s first ad from Uncommon Creative Studios is a clever, uncompromising compilation of real-life footage that captures what it’s really like to live in a home. It’s the perfect antidote to the impossible Instagram interiors standard set by social media. ...

Read More »

Toohey’s Beer admits it’s nobody’s first choice at the barbie

Agencies often talk loftily about tuning in to brand “authenticity” as the way to create great advertising. But what if your brand is authentically average? 72andSunny Sydney didn’t hide away from the painful truth about Toohey’s Extra Dry. This campaign ...

Read More »

Sorrell’s S4 Capital sails serenely on – Covid or no Covid

Sir Martin Sorrell’s S4 Capital booked a £500,000 loss for the six months to June 2020 but nobody bothers about that much these days (in the same period of 2019 it lost £8.8m) but its top line numbers continue their ...

Read More »

AdGreen: industry gets a grip on its environmental impact

Mark Read at WPP, Mat Goff at adam&eveDDB, Chris Hirst at Havas, Debbie Klein at Sky, and Alan Jope at Unilever are among the industry leaders putting their weight behind a new environmental standard for advertising production. The Advertising Association ...

Read More »