Creative

Not that there’s anything wrong with it but this was the first from agency adam&eve (before it became adam&eveDDB) back in 2009. Doubt that either agency or client expected the annual campaign to be such a big thing. But this ...

By Shazia Ginai With the possibility of big family gatherings being off limits this December, brands have already started dropping their Christmas adverts like snowflakes to spread some festive spirits and mood to locked down Britain. However this context comes ...

Here it is, the eagerly-awaited Christmas ad by adam&eveDDB for John Lewis and sister operation Waitrose. Every year we wonder if A&E is going to drop the ball as the annual campaign has become the event advertising of the year ...

This year has been such am emotional rollercoaster, do we really need Christmas ads to tug on our weary heartstrings? Burberry leaves well alone with this fearless, joyful dance routine directed by MegaForce, of Nike’s “Nothing beats a Londoner” fame, ...

Christmas ads this year look set to be a battle of the animators (hardly surprising in a lockdown) and music. McDonald’s’ Christmas effort from Leo Burnett, with some smart animation from Passion Pictures and post production from Framestore, leans heavily ...

So is WPP’s decision to merge Grey, one of its big creative agencies bought for $1.52bn back in 2004, a big deal? Or, as Ad Age put it in one of its inimitable headlines, just a case of: “WPP retires ...

There goes another one. WPP was built on the back of four big agency acquisitions: JWT, Ogilvy, Y&R and Grey. Now Ogilvy is the only one left standing alone as Grey, which has had a torrid time recently, especially in ...

In the UK we need more doctors and nurses – we seem to be good at building more emergency Nightingale hospitals but not at staffing them – so agency MullenLowe is back in the saddle for the nation’s health service ...

You never know what you’re going to get from Absolut but the global vodka brand is good at sidestepping the restrictions on booze advertising, assisted in no small measure by BBH Singapore. Now it’s looking forward to a Covid-stricken world ...