Creative

Readers with long memories – or surviving relatives – may recall the archetypal 1970s “Great Smell of Brut” fronted by Kevin Keegan and boxer Henry Cooper. Made by an American company cheekily called Faberge as I recall. Cary Grant was ...

Amazing how a combination of Amazon and Covid-19 change the world. Another WPP agency brand Geometry, which specialises in ecommerce, is being merged, this time into VMLY&R, itself a combo of digital network VML and once high-flying ad agency Y&R. ...

Seems that we’re all giving this Christmas – the corporate sector anyway – and Boots is inviting donations to The Hygiene Bank (to which it’s also giving £1m, which doesn’t seem that much) along with offering a range of lower-priced ...

O2 in the UK is entering the Christmas ad stakes for the first time – courtesy of agency VCCP – with its new cuddly robot Bubl (can you have a cuddly robot?) helping a young ‘Frozen’ fan take her first ...

You can tell there’s a healthy client-agency relationship behind an ad like this. Tesco and BBH have dared to put a smile on our faces rather than a tear in our eye for 2020, and they’ve done it by singling ...

It seems that for creatives under 40, “the 90s” means anything that came after the Beatles and before the Kardashians. It’s all “retro.” But who cares that Gucci has mashed up the decades when the ad is this good? The ...

Lidl makes fun of tear-jerking festive ads that “make you feel sad” using “emotional gravy” and instead offers us a “Christmas you can believe in.” As a fork stabs into a roasted carrot resembling Aldi’s Kevin, the song goes, “We ...

Sainsbury’s has latched on to a very basic Christmas truth, that food is central to the season. Conveniently for Sainsbury’s, it’s also a truth that isn’t going to be too badly affected by Covid – if you can’t get together ...

GHD and agency Cult London bring some glamour into the Christmas ad proceedings with their tale of three wise queens, who come bearing gifts of straighteners, curling tongs and a hairdryer. The ad campaign, which informs us “Every wise queen ...