Creative

WPP sets out ambitious plans as it emerges in one piece from bad old 2020

WPP is updating investors and analysts today but the menu gives a pretty clear idea of CEO Mark Read’s plans and expectations. Under Strategic Goals we have: *Return core Communications business to sustainable growth. *Expand further into high-growth areas of ...

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Pintarget targets needy lockdown drinkers for Silent Pool

Companies are using different marketing tactics in the UK’s never-ending almost-lockdowns and premium brand Silent Pool Gin has been using hyperlocal media company Pintarget to target wealthy consumers through Sky Adsmart. Pintarget MD Charlie Makin says: “Adventurous gin lovers want ...

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Nick Mawditt of Talon Outdoor: ten themes which will change Out of Home in 2021

Following the testing environment of 2020, Out of Home has adapted to the challenges of reaching consumers on the move. Audiences have shifted rather than disappeared and have shown an appetite for social mobility that will continue into 2021. Strong ...

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MAA’s 2020 holding company of the year, advertiser and – UK creative agency

2020 was a particularly challenging year for the ad holding companies, pre-pandemic already facing challenges from the big consultancies – most notably Accenture, now armed with Droga5 – and the rush to digital and consequent hit on margins. For the ...

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Innocent drinks and BMB rescue PPE-clad Santa

Poor old Santa Claus is having a tough time this year, what with lockdowns and all the rest of it, but Innocent drinks and agency BMB are nobly setting out to save the embattled old boy’s  Christmas in a VOD ...

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