Creative

Cannes Day 2: AMV BBDO back on Grand Prix winning form

AMV BBDO continues its winning streak at Cannes, taking home its first Grand Prix of 2022 for “Hope Reef,” a campaign for Mars Petcare’s Sheba that is all about restoring 185,000 square metres of coral reefs around the world. Industry ...

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Accenture Song wins more Arla business

Accenture Song, the new name for Accenture Interactive sans Droga5, has won more business from Arla Foods, the dairy co-operative. AS has been appointed to handle the launch of two new “sub-brands” across Europe. Arla brands include anchor and Lurpak ...

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Dentsu folds creative agencies into new Dentsu Creative

Some quite famous creative brands are falling by the wayside these days and now Dentsu International is folding DentsuMB (formerly dentsumcgarrybowen), 360i and Isobar into new entity Dentsu Creative. Dentsu Creative CCO Fred Levron says: “If you had the chance ...

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Droga5 hits another New York Times winner

The New York Times has lots of subscribers these days and one such is Questlove, aka Ahmir Khalib Thompson, a music and all-round cultural maven it seems. He’s the star of the latest NYT ad from Droga5, now the agency’s ...

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M&C Saatchi tossed around on share price waves

Are M&C Saatchi executives enjoying the sun – and the plethora of Grand Prix – in Cannes? Maybe they are but the agency is being tossed around on more stormy seas as Next15’s agreed takeover bid founders – it’s now ...

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New Commercial Arts spearheads heavyweight Paramount+ drive into streaming market

Paramount Global’s Paramount+ streaming service is launching in the UK with a heavyweight all-media campaign – ‘A Mountain of Entertainment’ – from New Commercial Arts. NCA’s launch campaign features Uma Thurman plus other paramount properties (Jack Whitehall too, inevitably.) The ...

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