Creative

It’s the little things like a looming recession, soaring inflation and (for Brits anyway) Boris Johnson in charge that make you look to future with a sense of abject dread. Not wanting to send you further into a depressive spiral, ...

AMV BBDO continues its winning streak at Cannes, taking home its first Grand Prix of 2022 for “Hope Reef,” a campaign for Mars Petcare’s Sheba that is all about restoring 185,000 square metres of coral reefs around the world. Industry ...

Accenture Song, the new name for Accenture Interactive sans Droga5, has won more business from Arla Foods, the dairy co-operative. AS has been appointed to handle the launch of two new “sub-brands” across Europe. Arla brands include anchor and Lurpak ...

Cannes Lions has announced the first 2022 Lion winners. The winners of the Pharma Lions, Health & Wellness Lions, Outdoor Lions, Print & Publishing Lions and Radio & Audio Lions were announced during the first live Awards Show of the ...

Some quite famous creative brands are falling by the wayside these days and now Dentsu International is folding DentsuMB (formerly dentsumcgarrybowen), 360i and Isobar into new entity Dentsu Creative. Dentsu Creative CCO Fred Levron says: “If you had the chance ...

The New York Times has lots of subscribers these days and one such is Questlove, aka Ahmir Khalib Thompson, a music and all-round cultural maven it seems. He’s the star of the latest NYT ad from Droga5, now the agency’s ...

Are M&C Saatchi executives enjoying the sun – and the plethora of Grand Prix – in Cannes? Maybe they are but the agency is being tossed around on more stormy seas as Next15’s agreed takeover bid founders – it’s now ...

And we’re back, so let’s take some time to overcome our recently acquired social anxiety and mentally prepare ourselves. One way to get back into the swing is to remaster the art of buzzword-ery. Yes, the time has come to ...

Paramount Global’s Paramount+ streaming service is launching in the UK with a heavyweight all-media campaign – ‘A Mountain of Entertainment’ – from New Commercial Arts. NCA’s launch campaign features Uma Thurman plus other paramount properties (Jack Whitehall too, inevitably.) The ...