Creative

MAA blasts from the past: Strand cigarettes and Daz

My friend and long-time MAA supporter Bob Collins recommends these venerable communications: Strand cigarettes from Ogilvy, often described as adland’s biggest own goal, and all-conquering Daz. “You’re never alone with a Strand” it said, but you were as it flopped. ...

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MAA blast from past: Apple’s ‘I’m a Mac’

Here’s a blast from the past that actually changed things, Apple’s ‘I’m a Mac’ campaign from TBWA which ran (I think) between 2006 and 2009. In those days (pre-iPhone) Apple was the young pretender to the mighty Microsoft and this ...

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M&C Saatchi closes LA office as value drops to £30m

M&C Saatchi LA is one of the first high profile agency casualties of the Covid-19 virus, announcing its closure on Twitter. After 15 years in business, we are devastated to report that we are closing in the light of the ...

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Volvo Trucks updates campaign for the crisis

Volvo Trucks has adapted its ‘Heroes of the Road’ campaign from SoWhat in Brazil for the virus, pointing out that we need these leviathans in a time of crisis. Good idea Volvo – is the V/O over-egging it a bit? ...

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Cannes cancelled: there will be no festival until 2021

Following lots of hints from the big holding companies that they would not be willing to spend money on entering and attending the Cannes Lions International Festival of Creativity this year, the organisers have decided to cancel the event entirely. ...

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Lurpak keeps cooking amid the crisis

Home cooking is presumably thriving amid the virus and Lurpak has entered the lists with a new ‘where there are cooks there is hope’ effort from Wieden+Kennedy London. Wonder what Boris is eating in self-isolation, he’s a big curry fan ...

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Paul Simons: MAA blast from the past – Nike

It is hard to believe now how weak Nike was in relation to other brands in Europe in the early ’90’s. Nike advertising was tremendous but it was made by Americans for Americans and most of it was simply not ...

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Virgin Media hits the right note on Covid-19

Virgin Media is presumably having a pretty good Covid-19 war as we stay home and talk to friends and family (and children who take to it like a duck to water) on various devices. This new topical ad has the ...

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