Creative

AB InBev launches in-house campaign for new Victoria through Hamlet

Giant brewer AB InBev is launching a new blonde beer Victoria with a pop at Belgian world leader Duvel – which means devil – with a spin on Dan Brown’s Angels and Demons, the follow-up to the Da Vinci Code. ...

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MSQ launches Sustain with United Nations and World Economic Forum as clients

MSQ is launching MSQ Sustain, specialising in climate, environmental and sustainability communications. It will be headed by former Kameleon CEO Richard Armstrong and launch clients include the United Nations and the World Economic Forum. MSQ has also announced that it ...

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How important is mobile as a marketing tool?

Mobile is one of the most important developments in the world of marketing since the evolution of the ‘buy-one-get-one-free’ deal. It has changed how brands interact with their customers, how customers think and behave, and how consumer decisions are made. ...

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Adam&eveDDB chips in for Great Ormond Street children

Great Ormond Street children’s hospital in London is top of many people’s giving lists – in the past it’s been helped by a number of agencies, beginning with CDP as I recall, back in the day when the agency moved ...

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Beats by Dr. Dre ad gets to heart of Black Lives Matter

The Black Lives Matter movement has been the defining one of 2020 – pandemic excepted – and this new effort by Translation for Apple’s Beats by Dr. Dre is arguably its best commercial expression. It asks a simple but pertinent ...

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Will WPP end up with AKQA Grey after all?

Some of the troops at WPP are seemingly revolting over new entity AKQA Group (which has absorbed venerable 100-year plus agency Grey) and, more worrying for CEO Mark Read perhaps, biggest client of the merged agency Procter & Gamble is ...

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Metro’s Christmas message: help out hospitality

Here’s a nice idea from German cash and carry operator Metro and agency Serviceplan, help out the poor old hospitality industry by ordering your Christmas meal from them – and give your kitchen a break. Running globally. Will the usually ...

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