Creative
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Jameson has a new spin on smooth in global Ogilvy debut
Jameson is a whopper global brand these days (10 million cases a year) and here’s its debut with new global…
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Agency challenger Superson launches Amsterdam EMEA hub
Another challenger to agency orthodoxy, Superson, is ramping up its global expansion with a new EMEA hub in Amsterdam. Superson,…
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Agency growth efforts ramp up: Geraghty at WPP, Freedman for House 337
WPP has appointed Landor & Fitch boss Jane Geraghty as chief client officer, replacing Lindsay Pattison who has become chief…
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Can Nurofen do for women’s pain what Libresse did for wombs?
Women are still being undermined in all areas of society but perhaps most acutely in the medical arena. Not only…
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McDonald’s raises an eyebrow to Christmas, and the crowds gather
The McDonald’s “raised eyebrows” trope always looked like it would have legs, and here it is deployed very nicely in…
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John Lewis snaps back into Christmas action with Saatchi debut
The John Lewis Christmas ad is probably bigger news in adland than the world at large these days (which seems…
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System1 ranks early Christmas ad winners
System1 ranks ads by a consumer survey using what it calls a Spike Rating (stars) predicting short term sales impact.…
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What is it you do again? LinkedIn and Maximum Effort fill in the blanks
Are you flummoxed by other people’s jobs? Many of us are, and LinkedIn’s new campaign plays with this idea to…
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