Creative

A radical idea from Hilton – hotels nice to stay in

Hilton hotels has a new brand platform (as you do), ‘Hilton. For the Stay.’ The point being that most hotel ads focus on the joys of the destinations (nice beaches, sights etc) not what actually happens in the hotel. Then, ...

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The Corner wins broadband challenger Airband

The Corner was won Airband, a challenger ISP that aims to bring decent broadband to areas outside the UK’s major cities (it’s not that great in the major cities.) Airband says it won’t increase prices ever – a brave offer. ...

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NatWest is relentlessly upbeat in ‘tomorrow begins today’

In these gloomy economic times, it’s a bit of a shock to the system to see such a positive ad campaign, particularly when it’s all about personal finances. The&Partnership has gone for an extremely upbeat version of life in this ...

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MAA Activation of the Week: Resident Evil from Netflix

Activations are the happening thing (in more than one sense, obviously) and for a change we’ll have one of those rather than an Ad of the Week (not a great week for ads.) So here we are ono the streets ...

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Rising costs hammer former WPP boss Sorrell’s S4 Capital

The share price isn’t the only measure of a company’s health – M&C Saatchi suitor Next15’s have tanked this year, without any obvious evidence of trouble at mill – but it matters a lot to Sir Martin Sorrell’s invention S4 ...

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Droga5 New York shows how ‘Junk Sleep’ can ruin your life

Sleep has been hard in the hot weather, and in our “always on” culture, most of us don’t help ourselves by overworking and spending too much time on screens. This campaign by Droga5 New York makes a very good case ...

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Publicis Groupe posts strong first half growth and financial performance

Publicis more or less matched US rival Omnicom in Q2 2022, reporting organic growth of 10.3% (Omnicom was 11.3% on weaker 2021 comparatives) with the US up 10.1%, Europe 10.1% and Asia 6.5%. The French-based business has increased its 2022 ...

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