Creative

Tito Ribeiro: seven key digital trends for 2021

This pings in from Brazil’s Tiago ‘Tito’ Ribeiro who seems to have worked at many big digital agencies and others in the online world, working on behalf of a number of big brands. Here are his seven digital trends for ...

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New AA/WARC forecast paints much brighter picture for UK adspend in 2021

The UK’s Advertising Association/WARC Expenditure Report paints a pretty optimistic picture for 2021, forecasting growth of 15.2% (0.8% up from its October musings), more than making up for a 7.9% decline in 2020. It expects UK adspend to be £23.17bn ...

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Heinz draws a global ketchup picture

Kraft Heinz, with a former CMO at the helm, should be reminding us of some of the great ads the Heinz part of the duo used to produce and here’s an interesting one from agency Rethink in Canada. They asked ...

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MullenLowe shows hospital reality in latest Covid burst

Covid cases are going down (slowly) in the UK but there are still lots of people in hospital, many on ventilators. So the latest instalment of the NHS campaign through MullenLowe shows real patients to remind us that it ain’t ...

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The Media and Marketing podcast: pitching on Zoom

In the latest Media and Marketing podcast John Reynolds discusses the upside and downside of pitching on Zoom – the reality for most in pandemic-ridden 2020 and into 2021 – with Angus Crowther from intermediary Alchemists and Total Media COO ...

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MullenLowe Profero wins Bahlsen web and social revamp

MullenLowe Profero has added Bahlsen biscuits’ website and global social agency business to the creative account already handled by MullenLowe. Profero won a pitch against Wunderman Thompson and Adoratorio. The agency is tasked with redesigning the brand’s first global website ...

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