Creative

AMV BBDO’s long-serving joint strategy heads Craig Mawdsley and Bridget Angear have fallen on their swords as the agency retrenches after a string of account losses, replaced by Tom White and David Edwards. The duo have already formed a strategy ...

It takes a brave flower company to refuse to stock red roses on Valentine’s Day, but Bloom & Wild seems confident that its customers don’t want to live out a cliché on February 14th. A new campaign from Mother’s sister ...

For the first time in 37 years, AB InBev is not airing a Budweiser commercial in the Super Bowl. The much-publicised move hasn’t stopped the brewer promoting its other brands during the game, and this one for Michelob Ultra by ...

All the to-ing and fro-ing over Tik Tok’s ownership (it now seems to be shared between Oracle, Walmart and China’s ByteDance after D. Trump’s intervention) doesn’t seem to have held back the social media upstart. Now it’s claiming the first ...

It’s going to be a different Super Bowl in many respects this Covid-ridden year and, in the ad stakes, there are some notable stay-at-homes including Pepsi and Budweiser. Wot, no Clydesdales? But that creates opportunities for other brands, one such ...

Even in a time like this there are green shoots in adland. Over the past year we’ve all seen an emergence of a number of new creative agencies. This is an important element in the way the creative industry renews ...

“Seba and Alicia” are the stars of a surprisingly compelling story about love at a McDonald’s drive-thru. Told by TBWA Spain, it is based on the insight that pretty much everyone eats their fries before they get home. It’s an ...

No one is getting out much, so we might as well explore what we’ve got at home. This is the thinking behind the new campaign for Skyn condoms, lubricants, wipes and toys from Sid Lee Paris. It’s a beautiful film ...

S4 Capital’s MediaMonks seems to be picking up business all over the place, including a big slice of BMW. Here’s a new ad for German-based language app Babbel, ‘Understanding changes everything.’ Based on research from Ipsos it seems. But didn’t ...