Creative

AA/WARC : UK adspend surges ahead, inflation takes its toll

UK Adspend is rattling along at a fair old lick, up 28.3% year on year in Q1 2022, reaching £8.6bn and heading for a new record of £35.4bn (up 10.9% on 2021.) Rather dauntingly 74.3% of this is forecast to ...

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MAA blast from the past: Apple’s the whole working-from-home thing

This may be just two years old (more or less exactly) but let’s hope the whole working-from-home thing (at least the Covid-induced variety) is, indeed, history. In July 2020 some of us were trying to “staycation,” fearful that we wouldn’t ...

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Ad Net Zero aims for global reach with second Summit

Ad Net Zero, which launched to the world at COP 26 in Glasgow last year, is to continue its mission to achieve net zero emissions from ads with its second Global Summit on 9-10 November. This will be held at ...

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Unilever profits from big boost to adspend as it battles global price increases

Unilever says it’s going to spend hundreds of millions more on advertising and marketing as it battles to pass on price increases to hard-pressed consumers and fend off the depredations of own label. Announcing the consumer goods giant’s half-year results, ...

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Amazon goes back to books with Droga5

One of the traditional items on the Jeff Bezos charge sheet is that Amazon did much much to the destroy the bookselling trade when it began as a discount online bookseller. Then it brought out Kindle, a book substitute. Well ...

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Heineken shames lonely late night workers in Manhattan

A new Heineken campaign from Le Pub hunts out Manhattan offices where the lights are on late at night, and then projects a message onto the building so it appears right next to the workers, exposing their presenteeism and encouraging ...

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KFC’s new horror spoof is a horror in itself

Creativity is there to push boundaries and, in a somewhat vanilla age for ads, one ought to applaud it when it does. KFC though seems to have gone there and beyond in this Spanish horror spoof – ‘La Massacre’ – ...

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