Creative

BMW’s Mini launches global ad search

BMW’s Mini is reportedly looking for an agency to handle a new global campaign, another sign of the extraordinary growth of a brand once all but forgotten by the Brits (who invented it.) Mind you, today’s “Minis” are the size ...

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MAA’s blast from the past: the Sugar Puffs Honey Monster

We’re re-running some older faves as striking new campaigns are rather thin on the ground and here’s an oldie from 1976, Honey Monster from the great Boase Massimi Pollitt, probably the best TV agency under creative director John Webster. But ...

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Sport England sparks a new movement: #StayInWorkOut

The coronavirus lockdown seems to have sparked an indoor, online fitness boom, with YouTube star Joe Wicks (AKA “The Body Coach”) becoming the nation’s instant hero thanks to his daily 9am family workouts. Now Wicks, among other fitness gurus, has ...

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MAA’s blast from the past – O2 from VCCP

Bit of a shortage of noteworthy new campaigns (for some reason) so we thought we’d pick a few from the past to entertain and, maybe, inform. Would arguably be a bit too easy to go straight to the greatest works ...

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Sorrell reckons virus will “accelerate digital transformation”

It’s an il wind, as they say… S4 Capital’s Sir Martin Sorrell has been opining on Sky News that the outbreak of what he somewhat contentiously called “the Chinese virus” in a City AM report (wouldn’t be SMS if he ...

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St Luke’s duo try to help out by putting NHS into reverse

More creativity in the land of Coronavirus, St Luke’s top creatives Richard Denney and Al Young have created a new logo to be shared on social media, Stay Home Now (SHN) which is simply the existing NHS (National Health Service) ...

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