Creative

Iris delivers for Pizza Hut pan pizza

Pizza ads do not usually trouble the scorers but agency Iris’ Parker for Pizza Hut (Parker J.Patterson in full) brings a breath of fresh air to what is often a pretty moribund sector. Here he is plugging Pizza Hut’s “most ...

Read More »

Serviceplan expands in US with Pereira O’Dell stake

Germany’s Serviceplan, which claims the biggest independent agency network in Europe, has acquired a stake in highly-rated US agency Pereira O’Dell. Serviceplan, advised by boutique advisory firm Ciesco, bought the stake from Omnicom’s DDB. Serviceplan operates in 35 countries, Pereira ...

Read More »

Under-fire HSBC returns with perky ‘New Different’ spin

HSBC is back with a new TV campaign – ‘The New Different’ – from Wunderman Thompson featuring long-serving Richard Ayoade, backed by a Covid-style spin on its striking Out of Home and print efforts. Head of brand marketing Sarah Mayall ...

Read More »

Talon: back to Old School: media planning lessons post-Covid

New work by JCDecaux and Clear Channel reflects changing times, deeper thinking and wider implications for media planning. By Nick Mawditt We’ve seen audiences return to most places now (with the notable exception of offices and football grounds) and the ...

Read More »

World’s top advertisers see signs of recovery in adspend

Major multinationals are starting to increase their ad spend but overall activity still remains lower across most channels compared to what was planned pre-pandemic, according to the World Federation of Advertisers’ latest Crisis Response Tracker. 54 per cent of respondents ...

Read More »

Does P&G’s in-house Secret bite off more than it can chew?

The rush to in-housing is the latest thing for agencies to worry about (pandemic aside) and here’s what seems to be a pretty creditable effort from P&G for Secret. P&G took the brand in-house about a year ago. Featuring a ...

Read More »