Creative

B&Q hires Omnicom’s Drum to reboot social media

Omnicom Media Group’s Drum agency has been appointed by B&Q owner Kingfisher as its global social content agency. Kingfisher also owns Screwfix, Castorama, Brico Depot and Koctas. Kingfisher has been shutting stores in France and pulling out of some other ...

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Can Hornby’s The&Partnership ride to rescue of Change UK?

Newly-formed political entity The Independent Group, consisting of a handful of Remain-supporting refugee MPs from Labour and the Tories, hasn’t exactly got off to a flying start. For the time being at least it’s known as Change UK as the ...

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Brave’s Sophie Russell picks her Desert Island Ads

Sophie Russell is a senior planner at Brave. Desert Island Ads At Brave we are drawn to the braver ads. Not just brave through wacky creativity, but brave enough to challenge a category and comms status quo. Bravery is to ...

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Plates can now talk back to annoying Instagram foodies

If you haven’t taken an artfully staged flat lay shot of your food before you eat it, then you haven’t really experienced the meal. So it goes for a generation of foodie Instagrammers who think nothing of holding up proceedings ...

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Simon Cowell puts on a snowy show for Barclaycard

Droga5 London, like its big brother in NYC, believes in going the extra mile and it’s certainly doing that for new client Barclaycard. Barclaycard targets small businesses, among others, and it’s introducing a Repayment Calculator – ostensibly to helps its ...

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Belgian mobile app helps love lives in new Boondoggle bid

Thought that picking up women on buses was frowned upon in the Me Too era, not so by Bancontact’s Payconiq mobile banking app in a new campaign from Boondoggle. Old habits die hard, even in app-driven mobile banking. More diverting ...

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