Boutique advisory firm Ciesco has been analysing this year’s M&A advertising and media deals to date and found – unsurprisingly – that the total is down year on year – by 17%. The first quarter (pre-Covid for many) saw the ...
Read More »Iris delivers for Pizza Hut pan pizza
Pizza ads do not usually trouble the scorers but agency Iris’ Parker for Pizza Hut (Parker J.Patterson in full) brings a breath of fresh air to what is often a pretty moribund sector. Here he is plugging Pizza Hut’s “most ...
Read More »Serviceplan expands in US with Pereira O’Dell stake
Germany’s Serviceplan, which claims the biggest independent agency network in Europe, has acquired a stake in highly-rated US agency Pereira O’Dell. Serviceplan, advised by boutique advisory firm Ciesco, bought the stake from Omnicom’s DDB. Serviceplan operates in 35 countries, Pereira ...
Read More »Under-fire HSBC returns with perky ‘New Different’ spin
HSBC is back with a new TV campaign – ‘The New Different’ – from Wunderman Thompson featuring long-serving Richard Ayoade, backed by a Covid-style spin on its striking Out of Home and print efforts. Head of brand marketing Sarah Mayall ...
Read More »Talon: back to Old School: media planning lessons post-Covid
New work by JCDecaux and Clear Channel reflects changing times, deeper thinking and wider implications for media planning. By Nick Mawditt We’ve seen audiences return to most places now (with the notable exception of offices and football grounds) and the ...
Read More »Dog Lovers For Joe Biden advise voters to ‘choose your humans wisely’
The rush for a lockdown puppy has expanded the dog loving population in the US as well as the UK, so perhaps Donald Trump should have thought about getting a dog instead of dismissing them as he does in this ...
Read More »Black History Month: Lewis Hamilton and Muhammad Ali – how could it go wrong?
British tabloid newspaper the Sun is celebrating Black History Month – a bit of a surprise somehow – by getting various people to talk about their heroes and experiences. Nothing wrong with that. Here’s motor racing champ Lewis Hamilton on ...
Read More »World’s top advertisers see signs of recovery in adspend
Major multinationals are starting to increase their ad spend but overall activity still remains lower across most channels compared to what was planned pre-pandemic, according to the World Federation of Advertisers’ latest Crisis Response Tracker. 54 per cent of respondents ...
Read More »Does P&G’s in-house Secret bite off more than it can chew?
The rush to in-housing is the latest thing for agencies to worry about (pandemic aside) and here’s what seems to be a pretty creditable effort from P&G for Secret. P&G took the brand in-house about a year ago. Featuring a ...
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