Creative

LikeMeat does a good job here, courtesy of 72andSunny Amsterdam, of making BBQ vegan sausages and nuggets look appetising. Even better, they do it without judging meat eaters or taking a “holier-than-thou” approach – and they keep it to a ...

The estimable Ad Contrarian Bob Hoffman is away for a while on vacation so he’s left us with some parting thoughts about the ad business. One item to catch his attention is WPP agency VMLY&R’s new schtick “human-centered design.” Obvious ...

Football is upon us again – did it ever go away – with broadcasters and sports goods firms falling over themselves to persuade us it’s bigger and better than ever. Their communications, however, may not be. Back in 2002 Terry ...

BrewDog has made rather a speciality of rattling every cage it was able to reach, assisted in no small measure by former agency Uncommon, but now it’s trying to join the good guys. New agency Droga5 says it’s the “planet’s ...

There’s already a pattern emerging in our Ad of the Week: big, rich advertisers making big long commercials: Facebook via Droga5 and Discord (it seems well funded anyway) with AKQA. The first, of course, was 4Creative for the channel’s Paralympics ...

KFC and IKEA are two of the world’s more imaginative advertisers (both use Mother in the UK, which isn’t coincidental) and they’ve been enjoying themselves in sunny Mallorca. There’s an area of the island known as “where IKEA is” it ...

One of the first questions clients ask me is how can they grow their Instagram following – then they promptly by demand to know why their competitors have more followers than they do. The answer is timing. Growing accounts on ...

Mother quietly won Dubai Tourism earlier in the year, and has spent the time since making a noisy, big budget, high-octane spy action thriller-style ad campaign starring Zac Efron and Jessica Alba. The two Hollywood a listers are directed by ...

London agency Who Wot Why has won a US brief, fast delivery grocery service JOKR in New York. WWW won the business in a three-way pitch. JOKR delivers a range of grocery products from local warehouses within 15 minutes of ...