Creative

Why is Bob Hoffman so unimpressed by VMLY&R?

The estimable Ad Contrarian Bob Hoffman is away for a while on vacation so he’s left us with some parting thoughts about the ad business. One item to catch his attention is WPP agency VMLY&R’s new schtick “human-centered design.” Obvious ...

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MAA blast from the past: Terry Gilliam for Nike football

Football is upon us again – did it ever go away – with broadcasters and sports goods firms falling over themselves to persuade us it’s bigger and better than ever. Their communications, however, may not be. Back in 2002 Terry ...

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BrewDog tries to escape the naughty step with Droga5 debut

BrewDog has made rather a speciality of rattling every cage it was able to reach, assisted in no small measure by former agency Uncommon, but now it’s trying to join the good guys. New agency Droga5 says it’s the “planet’s ...

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MAA Ad of the Week: Joint for Amazon

There’s already a pattern emerging in our Ad of the Week: big, rich advertisers making big long commercials: Facebook via Droga5 and Discord (it seems well funded anyway) with AKQA. The first, of course, was 4Creative for the channel’s Paralympics ...

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KFC and IKEA face off in Mallorca

KFC and IKEA are two of the world’s more imaginative advertisers (both use Mother in the UK, which isn’t coincidental) and they’ve been enjoying themselves in sunny Mallorca. There’s an area of the island known as “where IKEA is” it ...

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Who Wot Why wins NYC fast grocery delivery service JOKR

London agency Who Wot Why has won a US brief, fast delivery grocery service JOKR in New York. WWW won the business in a three-way pitch. JOKR delivers a range of grocery products from local warehouses within 15 minutes of ...

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