Creative

The fall-out from the VML/Y&R merger to form VMLY&R has begun and former WPP boss Sir Martin Sorrell (below) has added his two penn’orth, telling MediaPost: “For what it’s worth, I would have branded it Y&R/VML, particularly as the VML ...

It’s VML on top London-wise in the VLMY&R merger (as if the new name didn’t tell us so) with VML’s London MD Amanda Farmer in charge of the new entity with ECD Harsh Kapadia as ECD and Andy Ortner as ...

WPP is indeed merging Y&R with digital network VML to form VMLY&R (bet there was some debate about the name order) to form what it calls a “brand experience agency.” VML’s Jon Cook will be global CEO with Y&R New ...

Does the new National Lottery ad from adam&eveDDB pour a bucket of London-originated cold effluent over the working classes? Lots of people seem to think it does. Our beef with it (which didn’t prevent a good score) was that it ...

Quite why anyone would want to shell out (relatively) big bucks for an Apple Watch is beyond many of us but the much-derided device is still with us and now embarking on its fourth iteration. “There’s a better you in ...

B2B TV advertising remains mostly cringe-making (although it’s improved), especially when execs are portrayed. Businessmen are famous for their obsession with golf – although some women are too of course, a former colleague of mine became a superstar woman amateur ...

TalkTalk is partnering with Bauer Media to create a four month cross platform campaign aimed at time poor, TV hungry audiences. The deal has been brokered by The&Partnership’s media agency m/SIX. Designed to alleviate ‘Netflix syndrome’ – defined as a ...

A big TV campaign is always a big things for client and agency, maybe more so now as they’re no longer the staple diet of marketing in the digital age. Sometimes you can try too hard: so far this year ...

VML London ECD Harsh Kapadia began his career as an art director at JWT Mumbai before moving to JWT Melbourne and New York where he worked on brands including Kleenex, Smirnoff, Nestle and Rolex. He joined VML in 2012. Desert ...