Creative

WOO President Goddard calls for boost to Classic Out of Home as medium eyes “another Golden Age.”

Striking the right balance between Classic (traditional) Out of Home and all-conquering digital is one of the keys to sector growth for the medium, World Out of Home Organization President Tom Goddard told 400 delegates at WOO’s Global Congress in ...

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Nigella Lawson, Gordon Ramsay & Co get political in new Walkers campaign

Do you like your crisps served inside your sandwich, or on the side? VCCP’s new Walkers campaign does its best to stoke the question into a heated debate, with help from some famously opinionated celebrities. In a mock political campaign, ...

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Now New Commercial Arts wins Paramount+ launch

Paramount is launching its streaming service Paramount+ in the UK and has picked New Commercial Arts to handle the launch. NCA beat Who Wot Why, VCCP and The Brooklyn Brothers inj a pitch handled by AAR. Paramount+ launches in the ...

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Engine, Ogilvy, adam&eve win at D&AD, but where’s the joy?

Big brand campaigns were in short supply at D&AD’s virtual (really?) awards this year. One of the two Black Pencils went to Samsung’s iTest, which allows Apple loyalists to test out a Samsung Galaxy on their own iPhones – but ...

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Engine’s billboards bring images of missing people to life

A new outdoor innovation by Engine Creative re-thinks the standard missing person poster and brings the traditionally static images to life, using AI to make the faces appear to move their eyes, smile and make facial expressions. A QR code ...

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BBH takes foothold in Europe with new office in Dublin

Ireland seems more and more like a foreign country these days, sitting comfortably in the European Union, so opening an office there has become an appealing strategic move. BBH has gone ahead in Dublin with Tesco as its founding client ...

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Pay more to solve talent crisis says AA and Tesco’s Bellini

Sometimes stating the bleedin’ obvious is unequivocally the right thing to do and Tesco chief customer officer and Advertising Association president Alessandra Bellini (below) did just that at the Media 360 conference, saying: “salaries in the industry (have lagged) inflation ...

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