Creative

Amazon scores again with a prom through the ages

Amazon keeps knocking it out of the park: this time it’s Droga5 London for Alexa with a sweet film showing that romance ain’t dead, even if you’re getting on a bit. A subject close to Jeff Bezos’ heart presumably, as ...

Read More »

Bulchandani moves up to key global role at WPP’s Ogilvy

Ogilvy’s Devika Bulchandani has been promoted to, in effect, number two to global CEO Andy Main. Currently global chairwoman of advertising and CEO of Ogilvy North America she will become global president, expanding her remit to cover all five of ...

Read More »

Ryan Fisher takes over from Helen Andrews at Wieden+Kennedy London

Wieden+Kennedy is ringing the changes in London with Ryan Fisher succeeding Helen Andrews as managing director. MD remains an important post in the W+K empire. Andrews, taking a break from adland, has been in post since 2017. Her successes include ...

Read More »

Specsavers’ $10m Canada launch flaunts a brand new image

Specsavers has become something of an institution in the UK, with “Should have gone to Specsavers” entering the lexicon. In Canada, where the brand has a clean slate, its UK-based in-house agency has gone for an alternative but still humorous ...

Read More »

Oatly campaign banned by the ASA for environmental claims

It’s very much a sign of the times that Oatly, a plant-based milk, is one of the highest profile marketers right now — and all the work is done in-house. The brand is innovative and high-spending, but it’s also controversial, ...

Read More »

Half of UK consumers plan to reduce carbon footprint through food choices

A new study of UK consumers’ food choices by media platform Teads with Kantar shows that 40% claim to have made more “sustainable” choices when Christmas shopping while 60% of want to hear about brands’ sustainability credentials but don’t trust ...

Read More »

MAA blast from the past: Boris (some) used to know and love

As the waters of ‘partygate’ close around British PM Boris Johnson – can the slippery old boulevardier get away with it again? – this ‘Love Actually’ themed 2019 election ad featuring Johnson seems an entire world away. Pre-Covid for a ...

Read More »

Highsnobiety hitches a ride for Gucci with TikTok’s favourite trainspotter

Graham Fink observed here a while back that creatives should forget about ads and TikTok instead (we paraphrase) and here we have a pretty good example: Gucci (teamed with the rather unlikely The North Face) and viral trainspotter Francois Bourgeois ...

Read More »