Creative

What makes a product demonstration a good ad? Everyone knew Araldite was a strong glue, and reminding them it could stick broken China back together wasn’t going to stick with its audience. But gluing a giant car to the side ...

Publicis and private equity-owned production house Tag are teaming up to form a global production business for major client GSK. As ever these days, one of the aims is to “leverage data to optimize content effectiveness.” Publicis Groupe COO Steve ...

Who knew that there were Emmy awards for advertising? Droga5 London certainly does, because the agency is celebrating a nomination in the Outstanding Commercial category for its “Before Alexa” spot, starring Ellen DeGeneres, which imagines life before the smart speaker. ...

Sometimes it takes a nasty shock to get you back on your game. England’s cricket team dropped fast bowler Stuart Broad, 34, for the opening test match against West Indies – much to his chagrin. Since then Broad has been ...

Whispered in the tone of voice that a father might employ when speaking to his newborn son, this promise from Apple to be carbon neutral by 2020 could not sound more sincere. It’s a beautiful film, and let’s hope Apple ...

Kerrygold, Ireland’s biggest food brand and worth over £1bn, is believed to be holding pitches to choose a new global creative agency. Omnicom’s BBDO handles the business in Ireland. Kerrygold, owned by Ornua Foods, makes butter and cheese including the ...

The usually sure-footed Omnicom let the side down somewhat in the second quarter of coronavirus-blasted 2020, seeing its revenue decline by 23 per cent and organic “growth” fall sharply in all regions: 21% in the US, 24% in the UK, ...

Banning HFSS products (high fat, salt, sugar) until a 9pm watershed in the UK will close a long era in British adland – responsible for, shall we say, highs and lows. Here’s one from Kellogg’s three years ago that managed ...

Ben Harwood is European creative director at Feed and also co-founder of branding agency So Far So Good. He works with clients including eBay, Spotify, Nestle and Adidas. Desert Island Ads I’ve always loved the innate ability of adverts to ...