Creative

Five bereaved mothers remind us that ‘Hard calls save lives’ in AMV BBDO’s anti-knife crime campaign

It might be hard to share information with the authorities about criminal behaviour, but there are harder calls you can make. This new campaign for Crimestoppers, supported by the Metropolitan Police, features five women recounting the tragic calls they made ...

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Lady Gaga tries Dom Perignon rosé – but don’t show the kids

LVMH is plugging its 2006 vintage Dom Perignon rosé champagne and has turned, once again, to Lady Gaga – as you do with something that costs £270 a bottle. “Creative freedom is power” it tells us, in case we’d forgotten ...

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Havas CX scoops Volkswagen UK customer account

Havas CX has won the Volkswagen Group UK and Volkswagen Financial Services customer experience (CRM) business from long -term incumbent Omnicom’s Rapp (formerly Promimity) after an extensive pitch. The three-year assignment includes seven brands: Audi, Seat, Škoda, Cupra, Volkswagen Passenger ...

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Volvo adds sustainability to safety in likely award-winner from Grey

Chinese-owned car brand Volvo (strange but true) is back with another global safety campaign but this time with an extra element – sustainability. So, in a clever campaign from Grey it’s added in a collapsing iceberg as the biggest (global) ...

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P&G turns to George Floyd issue with ‘widen the screen’

This seems to be P&G’s take on the George Floyd issue, timed, presumably, for the trial of policeman Derek Chauvin. Or the potential aftermath anyway. Inviting us to “widen the screen’ on the way we see things, race especially. By ...

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