Creative

Is WPP’s share price fall a sign of trouble all round for adland?

WPP shares headed lower again today after a near 8% fall on Friday despite producing decent enough Q2 and half year figures and raising its full year guidance a bit. As we observed on Friday, timing is all in these ...

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Buoyant Stagwell forecasts strong 2022 revenue and profit

As MDC Partners Stagwell was more famous for spending money than making it but now Stagwell, which includes MDC alongside CEO Mark Penn’s other tech-based businesses, is seemingly making it too. Stagwell is forecasting around $500m of EBITDA profit (profit ...

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MAA Ad of the Week: ‘Eat well, play well’ from M&S

M&S is now producing much of its advertising in-house – usually a recipe for disaster unless you’re Specsavers – and here’s what could have been a very long three and a half minutes telling us to eat (M&S food) more ...

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Gamhiouen moves in, Williams moves up at MSQ

MSQ has appointed Rajet Gamhiouen as first group-wide head of new business. Gamhiouen (above) joins from PA Media Group’s full-service agency Sticky, where she was head of marketing & new business. Before PA Gamhiouen was senior marketing officer for the ...

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Another textbook example of advertising from McDonald’s and Leo Burnett

McDonald’s has a new loyalty programme – MyMcDonald’s Rewards -and a new UK campaign from Leo Burnett – ‘More Rewarding McDonald’s Moments’ – to go with it. Funny how these things tend to follow price increases (McD’s cheapest burger has ...

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Ambitious Dentsu and Pablo boost creative line-ups

Dentsu Creative, formerly Dentsumcgarrybowen and other variations, is showing determined signs of life under Dentsu International CEO Wendy Clark and CCO Fred Levron, completing its EMEA line-up with the hires of former adam&eveDDB group MD Fiona McArthur as chief growth ...

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Is this the biggest waste of ad time and space?

It’s for Kanye West’s clothing line Yeezy Gap Engineered by Balenciaga, now available in NYC following a launch via a number of dumpster trucks across the city. KY has redesigned the store accordingly and despatched a further number of black ...

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