Creative

Saatchi invades the brains of football fans for BT Sport

Infomercials seem to be making a comeback, assisted by YouTube and all the other video channels, and here’s an interesting effort from Saatchi & Saatchi for BT Sport, using “cutting-edge science” to determine whether football fans actually believe their predictions ...

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Forrester report boosts WPP’s transformation ambitions

WPP’s efforts to be seen as the “creative transformation company” have received a boost from media consultancy Forrester with the UK-based ad holding business being named as a leader in global marketing services in Forrester’s latest Wave report. On the ...

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Buddy Media’s Georgina Bojarski picks her Desert Island Ads

Georgina Bojarski is director of paid social at digital agency Buddy Media Group. Desert Island Ads There’s a fine line between creating a short brand-first ad & trying to create a connection with the audience. But for me, it’s all ...

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O2 and easyJet find new ways to keep holidaymakers happy

With airport disruptions ongoing, this campaign could be a victim of its own success. O2 and VCCP have set up a very inviting “Roam Freely” lounge at Gatwick airport, where holidaymakers can have a drink, sit around in deckchairs, and ...

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Havas wins £4.9m UK government blood donor business

Havas has won the UK Government’s NHS Blood and Transplant account, aimed at increasing blood donor numbers, in a full service deal involving the creative agency, Havas Helia (CX) and Havas Red (PR.) Youth culture specialist Livity has also been ...

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The&Partnership retains British Gas creative but media goes from WPP to OMD

Celebrations and commiserations this week: The&Partnership has retained British Gas creative, extending a relationship which began with T&P predecessor CHI & Partners beck in 2003. T&P part owner WPP has, though, lost the substantial media business to Omnicom’s OMD, which ...

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Specsavers launches home service – with a twist

“Should’ve gone to Specsavers” is that rare thing, a classic long-running campaign, made in-house too. so here’s a new version with a neat twist. people who wouldn’t visit the enterprising opticians. For a good reason. A typically clear and simple ...

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New Commercial Arts wins Redefine Meat’s 3-D printed steaks

New Commercial Arts has won some interesting (and substantial) accounts since it was formed at the height of the pandemic but none quite as interesting as Redefine Meat, purveyors of plant-based protein including 3-D printed steaks. The Israel-based company, which ...

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