Creative

Space is more than the final frontier in bizarre new US recruitment ad

Want something else to worry about after Covid, climate change (NYC is currently under water) and terrorists once more roaming Afghanistan – it’s space baby. Not the infestation of (nearly) space by crazed billionaires but all those thousands of objects ...

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Publicis says it’s now a platform and brings in Sylvie Ouziel to make it work

Sylvie Ouziel has joined Publicis Groupe as its first “leader of Shared Platforms,” which might mean everything or not as much as it sounds. The clearly high-powered Ouziel (below) joins from Singapore-based tech company Envision Digital. She was also a ...

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New agency Havas bounces into Asda challenge

We wondered yesterday what Asda’s new agency Havas might come up with and now it has: jumping into autumn to get the “Asda price feeling.” Complete with Asda’s venerable “pocket tap.” Apparently this reflects a “joyous” Asda in-store experience. Asda’s ...

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You & Mr Jones’ Nick Emery on why we need a new breed of media agencies

Crater Lake & Co is a new kid on the block among the burgeoning ranks of consultants – these days we have consultants consulting about consultants – formed by a number of media industry veterans including former Leo Burnett media ...

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Joint puts Fox’s sweets back on the map

Here’s another neat commercial from London agency Joint, this time for venerable brand, Fox’s sweets from Valeo Confectionery The point being they’re surprisingly long-lasting (six minutes on average, it seems.) Valeo’s Russell Tanner says: “We’re thrilled to be putting Fox’s ...

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MullenLowe London team moves to 180 Amsterdam as ECDs

Katrina Encanto and EJ Galang, who were global creative directors on Nutella, Dulux, Sloggi and several Unilever brands at MullenLowe London, have moved to 180 Amsterdam as executive creative directors. They will work alongside newly promoted John Messum, who moved ...

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Now KP gives Butterkist to St Luke’s

St Luke’s is hoovering up new business as rapidly as anyone this year and KP Snacks has given its Butterkist account to the agency in a pitch against two other roster agencies Iris and Engine. St Luke’s already handles Tyrrell’s, ...

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Romance produces tall tale for Intermarché’s back to school

It’s back to school time (at least we hope it is, Covid permitting) and French supermarket group Intermarché, famous for its wonky vegetables, is celebrating with a touching tale from agency Romance about a French professeur leaving his idyllic mountain ...

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