Creative

Edelweiss gets lost in the Alps

Heineken is taking its Edelweiss wheat beer brand – all natural ingredients etc etc – into a number of other markets, chiefly in Asia. So Fred & Farid LA has crafted what one can only call a retro global campaign, ...

Read More »

MAA Ad of the Week: Joint for ‘long-lasting’ Fox’s

London agency Joint usually delivers and it’s done so again for Valeo Confectionery’s Fox’s sweets, illustrating their miraculous long-lastingness with some spectacular stone-skimming. Not the most original schtick maybe – it’s the old Heineken ‘refreshes the parts’ strategy – but ...

Read More »

Baileys goes to the movies with Hello Sunshine

Maybe branded content really is on the way back. Reese Witherspoon’s Hello Sunshine company is behind a new series of such films for Diageo’s Baileys. A couple of weeks ago we had Balmain in collaboration with Channel 4. Witherspoon’s company ...

Read More »

Droga5 has stars in its eyes for Barclaycard

You never know what you’re going to get next from London’s Droga 5, here it’s a faux documentary with the owner of Indian restaurant Paradise and an unexpected star customer, actress Helena Bonham Carter. Her filmed in droopy soft focus, ...

Read More »

DirecTV streams into battle with Serena Williams

US satellite TV broadcaster is going with the mighty flow by entering the streaming business (is this wise?) and in a new campaign by TBWA/LA proposing that it’s better than the others by combining streaming with live TV. One of ...

Read More »