Creative

Dan Thwaites: how to make your Christmas ad connect

‘Tis the season of the Christmas ad. Frosty night-time scenes, glittering magical themes and brightly wrapped boxes fill our screens accompanied by familiar or nostalgic music, all designed to pluck at our heart strings and help us go shopping. The ...

Read More »

Red Brick Road lands Canderel and 1800 tequila

Independent London agency Red Brick Road is ending the year on a high note with two new clients: Canderel and Pure Via sweeteners and Proximo Spirits, which distributes a number of brands including Jose Cuervo and Bushmills. RBR will focus ...

Read More »

Unilever marketing changes fail to deliver sales growth

Unilever has been going through one of the marketing “transformations” we read so much about – taking more work in-house, cutting agency costs (and therefore use) and using influencers and the like – but it doesn’t seem to be working. ...

Read More »

Uncommon enlists Iggy Pop for On The Beach

Doesn’t look like they’ll be breaking up for the holidays at Uncommon Creative Studio. Here’s another new campaign, this time for UK holiday firm On The Beach. With the hero an appealing V/O from Iggy Pop. Didn’t Uncommon creative supremo ...

Read More »

Skoda goes slapstick with police chase from Rosa Park

Skoda has invented a clever new key that restores all the settings to match its owner’s preferences. Mirror, seat position, radio station — all are immediately returned to exactly where you want them as soon as you put your key ...

Read More »

Albert Bartlett takes to the dance floor for Christmas

Designer potato brand Albert Bartlett has got a brand new bag – with 20 per cent less plastic – and it’s the hero of its Christmas/holiday campaign, to the tune of James Brown’s seminal song. So we have some more ...

Read More »