Creative

All Mariah Carey wants for Christmas is a McDonald’s menu

Mariah Carey, the undisputed Queen of Christmas, is cashing in on the holiday season by teaming up with McDonald’s to present a “12 Days of Christmas” menu starting on 13th December, with one free item given away every day as ...

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Sorensen adoption epic shows Ad Council at its best

The tear ducts can be over-used at this time of year as we wade through what we might call the post-Covid “reconnecting Christmas.” Stand by for the latest from the US Ad Council and the various bodies supporting a long-running ...

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Wunderman Thompson adds to diversity line-up with Sufia Parkar from McCann

WPP’s Wunderman Thompson, which found itself in the news over the sex discrimination case brought by five male former staff members, as added to its diversity and inclusion armoury with the appointment of Sufia Parkar (below) from McCann as EMEA ...

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Mars goes off-piste for Bounty Christmas

Ads come from unexpected places these days: Coca-Cola’s striking departure from Christmas tradition is from DentsuMB for example (MB being a long overdue rebrand of Dentsumcgarrybowen presumably) even though Coke has just spent two years deciding to give most of ...

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Sven Huberts of Isobar: welcome to a multi-sensory marketing world

Niels Bohr, the famous 20th century physicist, once said: “Predictions are hard, especially when they’re about the future.” While inarguably wise, that has never stopped marketers from attempting to gaze into tomorrow, take a dip into the unknown and go ...

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WPP lands massive Coca-Cola global marketing task

Take that Publicis: WPP has ended Publicis Groupe’s run of big account wins with the biggest of the lot, Coca-Cola’s global network business encompassing creative, media and much else. Coke’s global adspend is currently about £3bn although, presumably, that’s set ...

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Lucky Generals hits a new level with Amazon Christmas heart-wringer

The doorbell rang this morning; it’s Santa someone said. “You mean Jeff Bezos?” and it was. Amazon is going large this Christmas with this from Lucky Generals, tackling the issue of kindness, which has confused many a philosopher. Highlighted by ...

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