Creative

Ever busy St Luke’s wins another account – fintech HyperJar

London agency St Luke’s has won another of the new fintech apps, HyperJar which lets people budget for separate things in “jars,” food, clothes, petrol etc. St Luke’s’ remit includes a new brand creative platform and a summer TV campaign. ...

Read More »

VCCP’s first campaign for newly-merged Virgin Media O2

Only a couple of weeks after VCCP announced it had beaten adam&eveBBD to the merged Virgin Media-O2 business, a new campaign called “Volt” is already on air. It mashes the broadband and mobile brands together via an energy bolt symbol, ...

Read More »

Charlotte Willcocks : why culture is the future of strategy

Traditional strategy, as we know it, set down by ‘the founding fathers’ of advertising is no longer enough to cut through the noise for marketing brands wanting to leave a lasting impression on their consumers. Traditional brand planning was created ...

Read More »

Barclaycard abandons Droga5 for BBH

Barclaycard has dumped Droga5 for BBH in a sudden switch. BBH has been Barclays Bank’s main agency for 20 years. D5 continues on the Barclays Business account. D5 says: “We’re proud of all the Barclaycard work we’ve created over the ...

Read More »

Adam&eveDDB up for an Emmy, Neverland spreads its wings

The International Paralympics Committee and agency adam&eveDDB have been nominated for a Sports Emmy, the 43rd time these have been held it seems. #WeThe15 launched with a film at the 2020 Tokyo Paralympic Games Opening Ceremony broadcast around the world ...

Read More »

MAA Ad of the Week: Lumo from Mother

Reassuring that there’s still an ad agency that can do ads (ads are so last year in certain quarters) and Mother rarely lets you down. This one’s for new client Lumo, an all-electric UK train service that answers the envoronmental ...

Read More »

Expanding VMLY&R Health appoints Gillis as first CEO

WPP’s VMLY&R Health has announced a raft of appointments including Claire Gillis (below) as its first CEO. Other leadership roles are: Jason Gloye, co-lead North America and chief client officer; Christianna Gorin co-lead North America and chief experience officer; Walt ...

Read More »

AMV pushes Unilever’s Sure to new sweaty limit

Will this one appeal to Fundsmith’s Terry Smith, who famously belaboured Unilever for trying to find a purpose in everything – even Hellmann’s mayo? For Sure deodorant which has been telling us that ‘It won’t let you down’ since at ...

Read More »

buy windows 11 pro test ediyorum