Creative

Digital Out of Home, increasingly prominent as a broadcast medium, has received another boost with a new study from Nueuro-Insight and media owner Ocean Outdoor saying consumers are “drawn further to brands on social media when they have seen the ...

With Icelandair you can have have a one to seven day transatlantic stopover at no extra charge (presumably you need to pay for a hotel), an appealing notion for some and the subject of a new campaign from Pablo. Trouble ...

Desert Island Ads I was going to theme all of my selections here around sugary baked goods, ice cream brands and mousse manufacturers. Then just in the nick of time I realised it was ‘desert island ads’ not ‘dessert island ...

Observers, and maybe some participants, often bemoan the lack of big personalities in the ad, marketing and media world. Since Sir Martin Sorrell was defenestrated from WPP the holding companies have been a more-or-less personality-free zone. Sorrell has done his ...

John Lewis has shortlisted three agencies – Saatchi & Saatchi, Wonderhood Studios and an as yet unnamed team from WPP – for its account formerly with adam&eveDDB. At A&E John Lewis was arguably the country’s most famous ad account, despite ...

The Sainsbury’s creative pitch is probably the most eagerly-awaited of the many around at the moment and New Commercial Arts is the only one of Sainsbury’s current roster to have made the shortlist against Mother and VCCP. It already handles ...

Eurostar is now a key part of British and French/continental life but it’s had a terrible time over the past few years with lockdowns and strikes. Now both arms are rebranding as Eurostar after a merging with sister company Thalys ...

Not a vintage week – they’re, alas, becoming too common these days – but some interesting ads nevertheless. It takes an adam&eveDDB to craft a campaign in 15 seconds but it does so for Mars’ Temptations, positing that moggies these ...

Cannes has named its Marketer of the Year for 2023 and AB InBev is the first company to win the accolade twice in a row. As the holder of the title last year, AB InBev won 49 Lions, including one ...