Creative

Omnicom’s McDonald’s agency We Are Unlimited tries to spread its wings

Adweek’s Agency Spy reports that Omnicom’s We Are Unlimited, the agency formed to wrest McDonald’s creative away from Publicis’ Leo Burnett in the US, is now pursuing other business too. This is believed to follow the end of a two-year ...

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Sky bets on Anthony Joshua for loyalty launch

Sky is launching a Sky VIP loyalty programme, following in the footsteps of newspapers, for instance, who are busily trying to form themselves into clubs or communities to hook in users. Well Comcast has to get back its £30bn or ...

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Beagle Street changes tack with Above+Beyond’s new duo

Life insurer Beagle Street has been one of those advertisers battering us with DRTV spots on daytime TV, featuring an improbably happy couple gleefully applying for life insurance (unlikely.) Quite often it’s hard to find a programme amid all the ...

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HSBC and JWT issue Brexit year clarion call

HSBC (Hong Kong and Shanghai Banking Corporation as was) is doing its cheerleading bit for embattled Brits in this Brexit year by reminding citizens of the UK’s major towns what we’re supposed to stand for. A continuation of its ‘Together ...

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Now Nike sends up the Chinese in W+K Shanghai winner

Nike was our 2018 Advertiser of the Year (a belated choice but they’ll be hanging out the bunting in Portland just the same) and here’s another winner, this time courtesy of Wieden+Kennedy Shanghai. “Shanghai’s never done” it says as the ...

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Ex-JWT global creative chief Eastwood joins McCann Health

Matt Eastwood (below), the global CCO that JWT dispensed with in its last nightmare year of independent existence, has surfaced as global CCO of McCann Health, a growing part of the Interpublic empire. McCann Worldgroup global creative chairman Rob Reilly ...

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Edward East: the trends driving influencer marketing in 2019

It’s estimated that influencer marketing, currently worth $2bn, will be worth $10bn by 2020. In between now and that time is the small matter of 2019 – that’s a big ask in one year. However, as the industry becomes more ...

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So what’s going to happen in 2019?

The trouble with such musings is that we’re all likely to forecast what we want to happen rather than what will happen. Here’s what we’d like to happen. 1/The Google/Facebook duopoly controlling digital advertising will be rent asunder, with other ...

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