Creative

‘Tis the season of the Christmas ad. Frosty night-time scenes, glittering magical themes and brightly wrapped boxes fill our screens accompanied by familiar or nostalgic music, all designed to pluck at our heart strings and help us go shopping. The ...

Independent London agency Red Brick Road is ending the year on a high note with two new clients: Canderel and Pure Via sweeteners and Proximo Spirits, which distributes a number of brands including Jose Cuervo and Bushmills. RBR will focus ...

Unilever has been going through one of the marketing “transformations” we read so much about – taking more work in-house, cutting agency costs (and therefore use) and using influencers and the like – but it doesn’t seem to be working. ...

“When you’re a naughty kid from Brent you do things you’re not supposed to do” says England football star Raheem Sterling in this winning new Nike ad from Wieden+Kennedy. Like being capped for England at 17 but also fending off ...

Doesn’t look like they’ll be breaking up for the holidays at Uncommon Creative Studio. Here’s another new campaign, this time for UK holiday firm On The Beach. With the hero an appealing V/O from Iggy Pop. Didn’t Uncommon creative supremo ...

Skoda has invented a clever new key that restores all the settings to match its owner’s preferences. Mirror, seat position, radio station — all are immediately returned to exactly where you want them as soon as you put your key ...

Designer potato brand Albert Bartlett has got a brand new bag – with 20 per cent less plastic – and it’s the hero of its Christmas/holiday campaign, to the tune of James Brown’s seminal song. So we have some more ...

Christmas is to UK adland what the Super Bowl is to the US; big brands, big budgets, and the once-a-year feeling that the press (and maybe even the public) cares about what it makes. Brands spend big at Christmas, but ...

Any initiative that aims to raise the standard of online advertising has to be admired, whether or not it achieves that aim. This goes beyond political advertising, currently a major point of discussion. One wider problem, however, is advertising fraud, ...