Creative

Audi Norway lands killer punch on Ferrell and GM

GM’s electric car Super Bowl ad with Will Ferrell takes aim at Norway for having the effrontery to lead the world in electric cars. Ferrell sets out to sort them out. Audi Norway and agency Pol were stung into action ...

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Lots of reasons to give celeb-packed Paramount+ a miss

ViacomCBS is launching yet another streaming service – a rebrand in effect of CBS All Access – and debuted it at the Super Bowl with a celeb-packed epic from Droga5. With Patrick Stewart (of Star Wars fame among other outings) ...

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Super Bowl: Springsteen and Jeep plead for ‘Re-United’ US

Super Bowl’s over and done (Tom Brady again) but the ads will be with us for a while and Chrysler keeps popping up over the years as one of the most noteworthy advertisers. Celebs have usually played a part: Eminem, ...

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Adam&eveDDB breaks new ground for Virgin Media with gamer love story

Here’s a touching love story – ‘Faster brings us closer’ from Virgin Media and adam&eveBB – featuring two gamers (do gamers have time for that nonsense?) Plugging Virgin’s “best ever wi-fi” (it had better be as they keep putting the ...

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Super Bowl talking points: GM invades Norway, hedgies’ nemesis Robinhood

Two more Super Bowls: this one for GM electric cars from McCann has had a lot of attention: Will Ferrell and friends invading Scandinavia (as they have more electric cars there.) Weird-looking cars: fifties styling for electric? OK, somehow isn’t ...

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Saatchi crafts an emotional Super Bowl triumph for Toyota and Team USA

Here’s another Super Bowl cracker from Saatchi & Saatchi (with Dentsu in the wings), leaving not a dry eye in the house. For Toyota and its sponsorship of Team USA (let’s hope they have an Olympics to attend) it features ...

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Pablo takes nuclear option for BBC’s Comic Relief

Comic Relief’s charity fundraiser Red Nose Day will take up most of the BBC on March 19 and it’s pulling out all the stops with a new ad from Pablo, aimed at liberating yet more cash from our wallets in ...

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US boost helps Publicis end 2020 on optimistic note

Publicis Groupe kept its head above water as grim old 2020 came to a close, reporting organic growth in Q4 at -3.9% (better than expectations) and -6.3% for the year. The US, French-based Publicis’ biggest market, was the star in ...

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