Creative

Pablo plugs Icelandair’s stopovers

With Icelandair you can have have a one to seven day transatlantic stopover at no extra charge (presumably you need to pay for a hotel), an appealing notion for some and the subject of a new campaign from Pablo. Trouble ...

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BMB CCO Matt Lever picks his Desert Island Ads

Desert Island Ads I was going to theme all of my selections here around sugary baked goods, ice cream brands and mousse manufacturers. Then just in the nick of time I realised it was ‘desert island ads’ not ‘dessert island ...

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John Lewis shortlists three for trophy ad account

John Lewis has shortlisted three agencies – Saatchi & Saatchi, Wonderhood Studios and an as yet unnamed team from WPP – for its account formerly with adam&eveDDB. At A&E John Lewis was arguably the country’s most famous ad account, despite ...

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Sainsbury’s creative contender NCA returns for Tu

The Sainsbury’s creative pitch is probably the most eagerly-awaited of the many around at the moment and New Commercial Arts is the only one of Sainsbury’s current roster to have made the shortlist against Mother and VCCP. It already handles ...

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New Eurostar picks DDB agencies

Eurostar is now a key part of British and French/continental life but it’s had a terrible time over the past few years with lockdowns and strikes. Now both arms are rebranding as Eurostar after a merging with sister company Thalys ...

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MAA Ad of the Week: B&Q from Uncommon

Not a vintage week – they’re, alas, becoming too common these days – but some interesting ads nevertheless. It takes an adam&eveDDB to craft a campaign in 15 seconds but it does so for Mars’ Temptations, positing that moggies these ...

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