Creative

Wasn’t life easier when creative and media sat in the same agency? OK, the media types were sometimes treated like serfs (or thought they were), left with five minutes or so at the end of pitches and presentations (so they ...

“I spent 25 years at Omnicon Media Group trying to create an outcomes-based business and that’s still something we’re all working towards – or should be,” says Talon Outdoor global CEO Barry Cupples. “I see Out of Home, with its ...

WPP’s VMLY&R has been given a timely boost by retaining the UK government’s high profile Department of Transport account after a competitive pitch against others on the Government’s roster (this one is for so-called ‘end-to-end’ campaigns, whatever they may be.) ...

Adam&eveDDB is approaching half-time in 2021 with all guns blazing: now for EA Sports’ FIFA 21 it’s giving us, not Ronaldo’s gleaming pecs or other stand-bys, but the Midnight Ramadan League. This is the winner of UK broadcaster Channel 4’s ...

A wave of new UK ads this week, maybe a sign that business, along with the rest of us, is finally re-awakening from enforced Covid hibernation. Hastings Direct has moved on from its statue of Bill the Conqueror, winner of ...

WPP is pledging to reach net zero carbon emissions in its operations by 2025 and across its entire supply chain by 2030. To deliver this, electricity will be 100% renewably sourced by 2025. Within WPP’s supply chain, which accounts for ...

Here’s a new one (for us anyway) in the agency C-suite, a chief sustainability officer (CSO presumably) although most agencies now have one that does something else. MSQ has appointed James Cannings (left) to the role (he’s already there as ...

Now that the whole thing is in tatters, all that passionate objection to the European Super League has morphed into humour. Heineken has a lot of skin in the footballing game — it’s a headline sponsor of this summer’s Euros ...

Former Mindshare CEO Nick Emery (below) has resurfaced at You & Mr Jones to lead its newly-minted media division You & Mr Jones Media. Emery left Mindshare after a Zoom conference call jape misfired. You & Mr Jones styles itself ...