Creative

Prior to performing at Adweek London S4 Capital’s Sir Martin Sorrell shared some thoughts with Ian King at Sky, here. It’s an instructive five minutes or so from a seemingly energised SMS. Among other things he says he wants to ...

The new campaign by MullenLowe for the British Heart Foundation (BHF) ‘Boy’ follows on from the ‘Beat Heartbreak Forever’ campaign launched last year. An enthusiastic young boy is shown joining the dots between hearts, blood flow and health issues faced ...

As House of Commons speaker John Bercow (below) throws a new spanner in Theresa May’s Brexit works – telling her she can’t bring back the same bill three times, which she should have known already – the UK’s TV stations ...

You never quite know what you’re going to get from Heimat for German D-I-Y retailer Hornbach but this one’s a winner (we think.) It’s the “real smell of spring,” captured and packaged for a grateful Japanese lady. Hope she’s Japanese ...

All advertisers want people to feel good about their brand – and many are the communications embarrassments that ensue. If they can disrupt the competition so much the better. Burger King is rivalling McDonald’s in the proper coffee stakes with ...

This is a rare thing – an ad that really makes you stop and stare. Although with BBH and Audi, the chances are better than most. “Two cars perform a synchronized swimming routine” is the kind of creative idea that ...

Jungle Creations, which owns and operates a number of social media brands internationally, is revamping its in-house ad agency Treehouse as The Wild under the leadership of Dylan Davenport (below), formerly a managing partner at adam&eveDDB. It says The Wild ...

Sir Martin Sorrell’s S4 Capital has released its first full year results, for 2018, which appear to show the new entity is motoring nicely. S4 includes Dutch (now international) production company MediaMonks, acquired in July last year, and programmatic media ...

Following the appointment of a new marketing director, and the recent purchase of two well-known brands — Tyrrells and Popchips — KP Foods is tidying up its agency arrangements. To start with, Engine has won KP Snack’s Hula Hoops and ...