Creative

Recent research by Reach suggests marketing and advertising people lack empathy. It’s probably worth pointing out the research was carried out by the sales arm of a media owner. Not the first place one would go to for ‘empathy.’ Slick ...

Cricket finds itself in the spotlight in the UK after England’s (somewhat fortuitous) World Cup win, enjoying a higher profile than at any time since 2005 when England beat Australia in an epic series. One of the stars of that ...

We worry sometimes at MAA that we don’t write enough about diversity – at one time we thought it was a new holding company – so it’s pleasing to refer you to our friend George Parker’s take on sexist ads ...

Steve Conchie is executive creative director of Brandon Consultants. Desert Island Ads Although I’ve spent a majority of my career in brand design I’ve always held an incredibly deep affection and admiration for the world of advertising. Even as a ...

What actually happens when you win the UK’s National lottery? You get through to Michelle, who’s just as pleased as you are. The UK is flooded with lotteries for this and that (some dodgy in the extreme) often promoted by ...

Amazon’s roster of agencies – and its advertising budget – seems to be getting bigger all the time. This is MullenLowe London’s first work for Amazon Prime Video, which is currently running in Spain and France. The four ads ramp ...

Publicis Groupe is reorganising its US creative agencies into three groups – east, west and center – with Jem Ripley returning from Capgemini to run east, Andrew Bruce running west and Andrew Swinand center. Publicis agencies include Publicis Worldwide, Leo ...

You may have heard of Huawei (pronounced wah-way), it’s not Donald Trump’s favourite technology company or that of many security types around the world. Trouble is (from their point of view) the Chinese giant has lots of capability others don’t. ...

WPP CEO Mark Read has done his best deal yet, agreeing to sell 60 per cent of research operation Kantar to Bain Capital for £2.5bn, valuing the whole of Kantar at £3.2bn. £1.5bn will go towards reducing WPP’s debt with ...