Creative

New Commercial Arts voyages to India for Royal Enfield global launch

Our screens are awash with what my friend Jerry Judge terms “running footage,” usually for electric cars but here’s a new one – a classic motorbike “reborn.” It’s another debut from New Commercial Arts whose raft of new business is ...

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Mercedes points to a robot-infested electric future

A fair few electric Mercedes in the Waitrose car park (what do you expect darlings?) although not the new electric G-Class, its mind-numbingly expensive competitor to the Land Rover Defender. But the G-class is getting both barrels from German agency ...

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MAA Ad of the Week: Hopeline19 from adam&eveDDB

Life can be pretty tiring and we all suffer from compassion fatigue from time to time: there’s only so much you can take. Covid-19 is one such issue, we all want to get back to normal but some people never ...

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Wunderman Thompson shows its creative creds for Life360

There’s been fair degree of talk recently about the way the big ad holding companies, despite their financial bounceback from the pandemic, are still struggling for growth in their creative operations. Media is driving the numbers even though media agencies ...

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Unilever Axe lightens up with MullenLowe’s ‘Axe Responsibly’

Pleased to see that Unilever’s Axe has rediscovered its sense of fun after some pretty dire efforts to be serious. ‘Axe Responsibly”‘ from MullenLowe reveals Axe Light, a new variant that make you slightly less irresistible as we move out ...

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Elvis joins saving planet battle with Count Us In

London agency Elvis has won the global account for Count Us In, an alliance between TED and Leader’s Quest aimed at inspiring a billion citizens to take practical steps to reduce their carbon pollution. The push will go live in ...

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