Creative

MAA blast from the past: Playstation’s ‘Mental Wealth’

There were some pretty wacky ads around at the turn of the century and this was assuredly one of them, PlayStation’s ‘Mental Wealth’ from TBWA, RSA and CGI wizard Chris Cunningham for The Mill. She didn’t really look like that ...

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Joint wins online beauty booking platform Treatwell

European hair and beauty booking platform Treatwell has appointed Joint as its lead creative agency. Joint will work on brand strategy and developing an integrated advertising campaign to launch later this year across key European markets. Joint won the business ...

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Omnicom swoops to wrest Mercedes from Publicis

The fur may be flying at Publicis’ swish Paris HQ today as the ‘Power of One’ agency group finds itself well and truly gazumped by Omnicom, which has pinched the entire Mercedes account including creative, media and performance marketing. In ...

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The Gate New York tackles accountants

Interesting to see a new campaign from The Gate New York, UK-based MSQ’s (relatively) new US offering. This time the agency has been charged with making accountants desirable – in a business sense, let’s not get carried away. Aimed at ...

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Ray-Bans with built-in Facebook – whatever next?

Perhaps we ought to file this one under: do you really need this? You can now buy Ray-Bans with built in Facebook so you can, well, accost people in the street and pretend to be covered in paint. Facebook, which ...

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UK creativity shines in Cannes Lions global rankings

Cannes Lions has released its annual global creativity rankings, and the UK has held up well, earning a top three ranking in four key categories. As a creative location, the UK ranks just behind the US and ahead of Brazil, ...

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Beyoncé and Jay Z put a ring on it for Tiffany’s new campaign

In true Breakfast at Tiffany’s style, Beyoncé is singing “Moon River” and wearing a Givenchy gown in this new ad, which rather fabulously pays homage to the jeweller’s pivotal place in American culture, while bringing the brand bang up to ...

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Apple puts ‘Hollywood in your pocket’ for new iPhone 13

Apple is relying on the improved camera on the iPhone 13 to persuade us all to update our devices, and has brought in Kathryn Bigelow, the first woman to win a best director Oscar, to demonstrate its capabilities with a ...

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