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Asda feels the heat as rivals poach its customers

Interesting counterpoint to the Budget today as research firm Kantar suggests that grocery shoppers are continuing to trade up, with Sainsbury’s and Waitrose continuing their growth but Asda falling back. But how long will this be the case? According to ...

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Brave US ad spenders beat recession

We’re always being told by agencies that the way to beat recession is to maintain or even increase ad spending and a new survey from Ad Age appears to indicate that some US advertisers have done just that. Spending by ...

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B-M unveils Brand Vulnerability Index

With BP’s environmental, financial and PR disaster at Deepwater still much in the public’s minds, it’s perhaps no surprise that Burson-Marsteller has produced a Brand Vulnerability Index, which outlines the issues preoccupying more than 3000 non-governmental organisations across the world. ...

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Pregnant nun ad lands Antonio Fedirici ice cream in hot water

Not that the cheeky Italian ice cream maker will be concerned even though the mighty UK Advertising Standards Authority is investigating more than 40 complaints over an ad featuring a pregnant nun enjoying a spoonful of the product. Only last ...

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BP’s Hayward and Svanberg are toast – what about Terry Leahy and Tony Blair?

BP CEO Tony Hayward, fresh from his more than uncomfortable meeting with Barack Obama yesterday, was eviscerated by US congressmen today (June 17). Hayward didn’t have any answers to aggressive but perfectly reasonable questions about BP’s lamentable safety record in ...

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Now Robbie Earle and Rolls Royce turn to the subtle arts of PR

Plenty of action on the PR front today. Disgraced football pundit Robbie Earle has turned to former News of the World editor Phil Hall to attempt to rebuild his reputation after his sacking by ITV. As reported here yesterday, Earle ...

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Drug giant Boehringer accused of ‘disease branding’ over female sex pill

German drug company Boehringer claims to have a identified a condition called ‘hypoactive sexual desire disorder’, low libido essentially, in women and has produced a pill to solve the problem. No-one seems to be arguing that some women don’t suffer ...

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Is it time to give marketing back to ad agencies?

Kellogg’s UK marketing director Kevin Brennan seemed to be suggesting it wouldn’t be such a bad idea in his recent speech to the Media 360 conference. “In the 1970s JWT and Leo Burnett were basically our marketing department,” he observed ...

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