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Waitrose in mid-recession boom

UK consumers are supposed to be cutting back on spending in the midst of the economic doom and gloom and yet premium-priced Waitrose is booming. What’s going on here? According to research firm Kantar the chintzy grocery chain has just ...

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Is this how to increase Google search results?

Craig MacDonald, chief marketing officer of search ROI software firm Covario thinks it is anyway. His job explains why Craig is being so generous with readers of Ad Age but he has some interesting points to make about the business ...

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Lolly and Nat win Creativity seal of global approval

Lolly and Nat, Lorelei Mathias and Nathalie Turton in real life, are a hyperactive Brand Republic blogging duo and, when they’re not doing that, a creative team at London agency Glue. They’ve just been included in Creativity’s list of creatives ...

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Youth Media targets students at their desks

Reaching young people has always been a fraught business for advertisers, as they always move on to the next exciting media channel before the brands can catch up. Now Youth Media, a media network based in UK universities and colleges, ...

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Acxiom is biggest US agency, Edelman tops global PR rankings

Acxiom from Arkansas that is, a direct marketing and customer relationship agency that has topped Advertising Age’s survey of US agencies. Arkansas is Wal-Mart territory of course but Acxiom’s biggest clients are Procter & Gamble, AT&T and Macy’s. This is ...

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The world this week: Libs shake up UK, Microsoft and co post strong earnings, Obama slams ‘batallions’ of lobbyists

**This must be terribly boring for readers outside the UK but there just might be a sea change going in British elections. Thanks to the televised debates between the three main UK political party leaders the old consensus of a ...

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Reckitt-Benckiser backs online video with $40m

Reckitt-Benckiser, home of £92m a year CEO Bart Becht, is to spend $40m on online video in the US but it’s going for rates as low as $2 cost per thousand clicks as opposed to the $30-40 premium sites obtain. ...

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