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Saad Sharaf: are the UK’s marketers trying hard enough to target ethnic groups?

Saad Saraf is CEO of diversity marketing communications agency Mediareach and chair of the IPA’s Ethnic Diversity Forum. The IPA Diversity Forum works to develop industry programmes on ‘Ethnic Diversity’, intended to raise the profile of the issues surrounding ethnic ...

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Stop treating ethnic groups in Britain like minorities says new IPA report

It’s not true that Britain’s ethnic minorities don’t spend, behave the same as whites and are too hard to target. So says the UK IPA’s latest report on ethnic diversity published today on which examines the rapidly expanding multicultural landscape ...

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