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Marketers hedge bets on World Cup promotions

In a world where you can place and offset a bet on just about anything with anyone, it’s maybe no surprise that marketers are turning to risk insurers and even bookmakers to hedge their exposure to the results of their ...

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Tony Hayward or Willie Walsh – which CEO’s in the firing line first?

Well they surely can’t both survive can they? Hayward’s BP and Walsh’s British Airways are two of Britain’s most important companies but both CEOs are in the mire up to their armpits. Hayward is plain unlucky. Having taken over from ...

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Forget the agency, get the crowd to produce your marketing insights

Here’s an interesting article in Adweek that describes the way big companies are turning away from individual (or agency-produced) insights in favour of finding out what ‘crowds’ of consumers think. And, surprise, surprise, these exercises in democracy cost them rather ...

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Meerkats are everywhere – now they’re playing Lionel Messi for Pepsi

Is the world about to suffer meerkat fatigue? It wouldn’t be the advertising industry if it didn’t take someone else’s idea and work it to the point of extinction and now the critters, who feature in the phenomenal success of ...

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Could being the biggest create an image problem for Apple?

Apple

Sounds daft we know but for decades Apple has been the discerning techies’ choice and many a heated argument has taken place between designers and writers praising its wares with quasi-religious zeal and other people saying ‘get a life,’ everybody ...

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What do BP’s problems and Chevrolet account switch have in common?

Arguably they both point to the occasional, but persistent, problem of doing business in the US. BP is receiving a terrible kicking from various American legislators and government types, starting with president Obama. So it should, you may say, as ...

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Marie Stopes TV ad is a sign of changed times

Not so long ago a TV ad for pro-abortion NGO Marie Stopes International would have caused a big, if predictable stink but it doesn’t seem to have happened so far in the UK as the first abortion services ad is ...

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