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Are political ructions beginning to affect Kraft brands and Cadbury?

Which is a Kraft brand of course since the UK chocolate and gum makers was bought for £12bn just over a year ago. Kraft CEO Irene Rosenfeld has, for the second time, refused to appear before a British Parliamentary committee ...

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W + K Amsterdam in air guitar mode for Coke

It’s Wieden all the way these days, this time from Amsterdam with a hymn to the joys of playing air guitar (and the singing equivalent) in a new global campaign for Coca-Cola. Could have been horribly cheesy but it isn’t. ...

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How do you get clients to pay the right price for ads?

A senior account man was on the way to an important new business pitch when his car gave up the ghost and stopped. He called the client to be told if he didn’t make the appointed time his agency would ...

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Chrysler f-word tweet is costly for New Media Strategies

Life should be good for Chrysler at the moment, basking in the glow of the ‘imported from America’ marketing campaign and the huge impact of the Eminem Super Bowl commercial from Wieden + Kennedy. But the prevailing joy stops short ...

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