Advertisers

Lowe and Huge partner to secure Cif and Sunlight from Unilever

Unilever global CMO Keith Weed said recently that he wanted partnerships of traditional and digital agencies to handle the company’s worldwide business (preferably under the same ownership) and Interpublic’s Lowe and Partners and its fast-growing US-based digital agency Huge have ...

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Agence H deploys some Psyop magic for Citroen C5 dominoes ad

Animation and effects studio Psyop is popping up all over the place these days and Agence H in Paris has used its services to good effect in pepping up this ad for Citroen’s C5. At first glimpse it’s just another ...

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Liz Taylor’s contribution to advertising and marketing

Unfortunately there wasn’t much of it (far less so than there would be these days for the most famous film actress in the world). But in a long relationship with perfume maker Elizabeth Arden Liz Taylor did endorse Passion and ...

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Indefatigable Toyota plans two days of record breaking for Prius

Toyota hasn’t had the happiest of times recently with recalls and now production interruptions following the earthquake in Japan. But the world’s biggest car company has responded with a series of determinedly upbeat campaigns from the ever-ingenious Saatchi & Saatchi ...

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Razorfish Sheraton win is good news for Publicis Groupe’s digital strategy

Sheraton Hotels and Resorts has appointed Publicis Groupe-owned Razorfish as its lead agency, working with PG sibling Kaplan Thaler Group. Sheraton spends around $24m in the US. Razorfish, which PG bought from Microsoft for $500m in 2009, has handled Sheraton’s ...

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It must be spring, Twiggy and the Marks & Spencer gals are back

Marks & Spencer may have a new CEO in Marc Bolland from Morrison’s but the new broom seems happy to stay with marketing director Steve Sharp’s top totty through the ages format, led by queen bee Sixties model Twiggy. Casting ...

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