Advertisers

How does Tesco do it?

Keep on increasing its sales and profits in the teeth of a savage recession that is. Well Tesco boss Sir Terry Leahy likes to present himself as a simple lad from Liverpool and his strategy is certainly straightforward: Tesco does ...

Read More »

UK adspend starts to rise – Havas is up too

The IPA’s latest Bellwether report of UK advertisers says that 21 per cent spent a bit more in the first quarter of 2010 compared to just over 16 per cent who didn’t, leading to a modest rise of about 4.5 ...

Read More »

Will 2010 be the year of the agency start-up?

Agency start-ups put the energy into advertising and there’s some evidence around that the latter part of 2010 will see a whole raft of them as the economy recovers and top executives grow tired of life in the holding companies. ...

Read More »

Oh Lori! Ad war breaks out between Kirshenbaum and McCanns

A New York ad war has broken out between ambitious Toronto-based MDC, owner of Kirshenbaum Bond and McCann-Erickson, former home to Kirschenbaum Bond’s new president-ceo Lori Senecal (who’s now got her name on the door too). Lawyers have been called ...

Read More »

Springer & Jacoby closes – how long can a hot shop stay hot?

Germany’s most famous agency Springer & Jacoby has gone bust after failing to recover from the loss of the giant Mercedes account in July 2006. For a number of years the agency, credited with being the most creative in Germany, ...

Read More »

50 years since CDP was born – was this the world’s best agency?

There are lots of other contenders of course, Boase Massimi Pollitt in the UK, DDB in New York, maybe there are supporters of Crispin Porter Bogusky in the US and even Campaign Palace in Sydney. But Collett Dickenson Pearce, now ...

Read More »

And we all thought car advertisers had gone respectable..

There’s a school of thought that reckons companies that were recently in the mire will revert to their bad old ways as soon as the financial crisis-induced recession recedes in the memory. And bankers, to take one rather prominent group, ...

Read More »

Now US business goes Apple app crazy

At long last Apple is cracking the corporate market, instanced by booming sales of iPhones (27 per cent of the US market in February) and the new iPad. Buyers are apparently being wooed by the ever-growing number of Apple apps ...

Read More »

But were creative directors ever like Don Draper?

Not in the UK they weren’t, even the big American-owned agencies like McCanns and JWT either had smoothly corporate intellectuals like McCanns’ Barry Day (who used to be paid for his musings by Campaign with vouchers at posh bookshop Hatchard’s) ...

Read More »