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Now Publicis Groupe buys 70 per cent of leading Brazilian agency DPZ

Publicis Groupe chairman and CEO Maurice Levy announced recently that he was increasing this year’s transfer budget to €700m (well ahead of rival WPP’s £200m) ahd he’s just spent a bit more of it buying Brazil’s long-established DPZ agency. PG ...

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So that’s where all those Olympics tickets went to – advertisers

We’re going to have to get used to this, endless commercials featuring characters running around with Olympic torches (surely Health and Safety will have something to say about that). And it also becomes clear where all those bloody tickets went, ...

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Omnicom’s BBDO and DDB close in on $300m Exxon Mobil

Reports from the US suggest that Omnicom agencies BBDO and DDB have made the final cut for Exxon Mobil’s creative ad account, along with historic Exxon (Esso) partner McCann-Erickson. Exxon is still the world’s biggest company by market value (ahead ...

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Wieden+Kennedy and AKQA put down a World Cup marker with Copa Barrio campaign

This is proper football promoting the forthcoming Copa Barrio in South America where Brazil and Argentina will probably go to war again. It’s a collaboration between Wieden+Kennedy Amsterdam and AKQA for Nike, much better than those stage-managed European ad jobs. ...

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McCann London under pressure already as £35m HTC hunts for launch agency

Taiwan-based mobile handset giant HTC is reported by Campaign to be holding a pitch for the launch of another new phone despite only appointing McCann London to handle its £35m account in February this year. The company is currently running ...

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Sleaze-mired News of the World in danger of losing all its advertisers

First it was Ford then Halifax now just about every major brand to use the News of the World, still the UK’s biggest-selling paper of any description, seems to be reviewing its advertising in the paper. The NoW is estimated ...

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