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Strange Brazilian ad law is the reason Talent is worth $220m to Publicis

Law No.4.680/65 dating from 1965 to be precise, which specifies that the agency that creates the ad must buy the media, that gross media commission must be between 15 and 20 per cent and that further trade discounts should be ...

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Costa coffee makes UK ad debut with a bit of the bard from Karmarama

Costa coffee, a chain of coffee shops owned by Whitbread, is one of the successes of the new, improved British high street. In my neck of the woods you even see people jogging home with a takeaway Costa; strange days ...

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WCRS beats BBH to yuppie UK fashion chain Boden

There’s a blast from the past, ‘yuppie,’ but Johnnie Boden’s fashion company Boden is about as yuppie, the term for 1980’s posh boys and girls (and would-be poshes), as you get. Boden, educated at Eton and Oxford (isn’t everybody these ...

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Terry Leahy bullish as Tesco posts strong profits growth

Tesco’s international drive, particularly into Asia, seems to be paying off at last, with the grocer recording a profits rise of 12.5 % to £1.6 billion for the last six months, and the Asian side seeing profits up by 30% ...

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