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WPP makes £851m – does this herald a golden decade of marketing and advertising?

All the biggies – WPP, Omnicom, Publicis Groupe and Interpublic – have now reported their 2010 revenue and profits and it’s pretty much the same message: a big bounceback for traditional advertising (as against all this new-fangled digital stuff), especially ...

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Apple’s Rebecca Van Dyck wins top marketing job at Levi’s

And before any agencies think they have a chance of unseating recently-appointed worldwide agency Wieden + Kennedy at the jeans maker we should point out that, prior to joining Apple in 2007, Rebecca Van Dyck spent 12 years at W+K, ...

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London’s Creative Circle kicks off the awards season

And somewhat low profile they are too (they didn’t even bother to send us the winners). But the dear old Creative Circle has been hanging in there for what seems like half a century and it’s still a decent guide ...

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Wieden + Kennedy crafts a catmare for Cravendale

Somebody ought to tell those characters at Wieden + Kennedy to slow down a bit, this time it’s the agency’s London crew who have produced the week’s most talked-about commercial, ‘cats with thumbs.’ It’s for Cravendale milk and features every ...

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How will Tesco fare without Sir Terry Leahy?

Sir Terry Leahy retires as CEO of Tesco today and, as ever, his timing is good. When he announced his impending retirement last year there was a degree of surprise. At 55 he’s still relatively young and, as one surprised ...

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Two years after Enfatico collapses Dell dumps WPP for three smaller agencies

If there’s one consistent theme to Sir Martin Sorrell’s long tenure at WPP (apart from delivering the numbers of course) it’s his belief that WPP can and should set up customised mini-agencies for big clients. The most recent is Blue ...

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