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Nick Baughan of Maxus picks his Desert Island Ads
Nick Baughan is CEO of Maxus UK, WPP’s newest major media agency. He began his career at Total Media before…
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More troubles for Interpublic as £10m Royal Mail media heads from UM to Arena
Interpublic’s two main media agencies – UM and Initiative – have taken a pounding recently, latterly and most notably with…
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Branding comes before advertising says new WPP study
A gaggle of WPP companies – brand consultancies The Partners and Lambie-Nairn (we used to call them designers) and researchers…
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ASA upsets the native advertising apple cart by banning P&G YouTube promotion
The UK’s ASA has banned a Procter & Gamble video – ‘A Model Recommends’ – for not making it clear…
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Matt Charlton: adland choruses “good is the new sex”
As last Thursday’s D&AD awards confirmed, advertising has become obsessed with ideas that have a positive social message. Forget airbrushed…
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Greenpeace produces its own ‘creativity for good’ with blast at Shell’s Arctic drilling
“Shell will let the world burn to drill in the Arctic,” says Greenpeace in this new polemic. Sounds a touch…
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Does Tamara Ingram’s elevation to global client czar indicate a new course for WPP?
Who’s the most important suit in a big agency – the CEO or the person who handles the biggest account?…
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James Whitbread of Ultimate Asset: how digital out of home taps into the emotions
“In this age of the customer, the only sustainable competitive advantage is knowledge of and engagement with customers.” – David…
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101 takes first brave step along new Tango route
‘You Know When You’ve Been Tango’d’ helped to make Howell Henry Chaldecott Lury the most famous British agency of its…
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