Advertisers

Celebs cash in on Twitter through networks like Ad.ly and Izea

If you find your favourite celebrity on Twitter recommending something odd like detergent or a new commercial truck or mini-van it’s probably because they’ve been paid for it. And it won’t be their choice of a deathless 140 characters or ...

Read More »

RBS analyst pours cold water on WPP shares

Royal Bank of Scotland analyst Paul Gooden won’t be the most popular man at WPP’s Farm Street HQ today as his view that WPP shares, flying high after record revenue increases in the second half of 2010, should be downgraded ...

Read More »

Now Toyota turns to its Facebook friends

2010 was an annus horribilis for Toyota in the US, plagued by recalls of cars with dodgy accelerators, $48m in regulator fines and a resurgence on the part of the US big three, General Motors, Ford and Chrysler. But if ...

Read More »

More trouble for MediaCom in the US as CEO Checkeris departs

MediaCom, until recently the jewel in WPP’s media planning and buying crown, seems to be having endless troubles in the US, CEO Doug Checkeris departing in the wake of the loss of the $1.4bn GSK business to Omnicom’s PHD. Here’s ...

Read More »