Advertisers

McDonald’s to get the Starbucks design treatment

McDonald’s is to spend upwards of a billion dollars upgrading its 14,000 or so US restaurants (and presumably ones around the world too at some stage) to make them look more inviting (not difficult) so that more people linger over ...

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Paddy Power is the big winner in the UK ad complaints stakes

Buccaneering bookmaker Paddy Power (a real person, see pic) managed to attract 1313 complaints for his firm’s notorious ‘blind footballer kicking a cat up a tree’ commercial in 2010, the third highest in a year since regulator the Advertising Standards ...

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Grey puts down a marker with debut campaign for Vodafone Ireland

Vodafone is one of the world’s more desirable accounts, spending £45m in its home UK market and something north of £800m globally. But producing decent advertising has been something of a trial for the company, despite the best efforts of ...

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Media buyers welcome video advertising opportunities on Microsoft’s Skype

Media buyers have been queuing up to tell the Financial Times that Skype, now owned by Microsoft, can transform (or maybe improve) its commercial fortunes by attracting more video advertising. Currently online video advertising in the US is worth about ...

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WPP gets quick return on Taxi as it joins VW roster

WPP boss Sir Martin Sorrell will be feeling pleased this morning as his investment in Canadian creative agency Taxi has paid off with the agency’s Amsterdam outpost being appointed to the Volkswagen agency roster. Taxi, founded by Paul Lavoie (pictured) ...

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Del Campo Saatchi makes its advertising debut for Sprite Zero

Coca-Cola is making good use of its agencies around the world these days as it celebrates 125 years in business and multi award-winning Del Campo Nazca Saatchi & Saatchi in Argentina has produced its first campaign for Coke’s Sprite Zero ...

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