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McDonald’s strikes a chirpy note – but it needs a bit more than that to escape its market woes
McDonald’s’ UK advertising seems to be essaying a chirpier note of late, moving away from the more downbeat style where…
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23red’s Sean Kinmont picks his ‘art of copywriting’ Desert Island Ads
Sean Kinmont is a founding partner of 23red. He started his career at Bernstein Loxton in South Africa and moved…
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Adam&eve debuts Foster’s new ‘why the hell not?’
Adam&eveDDB has sent its long-running ‘Good Call’ campaign for Foster’s to the ad retirement home in the sky, replacing it…
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Sapient rides to the rescue of Publicis Groupe
Big deals can make or break even the biggest companies and Publicis Groupe boss Maurice Levy seems to have struck…
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Rapport tipped to win £12m Fox out of home business
Interpublic-owned out of home specialist agency Rapport is believed to have won the 21st Century Fox OOH account, one of…
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Back to the drawing board for mayoral hopeful Ivan
An agency called London Advertising produced this video for London mayoral hopeful Ivan Massow, an entrepreneur and gay advocate. London’s…
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Andrew Dimitriou takes Europe hot seat at Y&R
WPP’s Y&R has a new top banana in Europe, Aussie Andrew Dimitriou (left) who moves to president of Y&R Europe…
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Heinz picks BBH for Europe business after fraught pitch
Winning Heinz’s European business would usually be cause for breaking out the bunting. The fact that the account has gone…
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