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WPP’s Sir Martin Sorrell outlines his next steps to world domination

WPP CEO, head of the world’s biggest marcoms group, has given a fascinating interview to Brand Republic’s Arif Durrani in which he outlines the group’s strategy and what he thinks of his competitors (apparently Interpublic’s HR director, whoever that may ...

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Linus Karlsson’s McCann loses £35m HTC to his former agency Mother

I don’t suppose former Mother US co-founder Linus Karlsson thought that reviving McCann Erickson in London and New York was going to be easy but he’s just received rude confirmation – Mother, the agency he left last year, has won ...

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Will new Old Spice guy Fabio be as successful as Mustafa?

Ageing playboy Fabio seems to be the new face of Procter & Gamble’s Old Spice, taking over from the phenomenally successful, multi-award winning Old Spice guy Isaiah Mustafa. But Wieden+Kennedy Portland seems to be being a bit cautious about this, ...

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Facebook cost per click price up 74 per cent, display rates up 45 per cent

Facebook may still have its doubters as an effective advertising medium but that hasn’t stopped a tidal wave of big brand ad money flowing into the social network site. New research by Facebook specialist TBG Digital says the ‘cost per ...

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WPP lines up deal to buy $40m Rockfish Interactive

What fun it must be to own a digital agency with the all the world’s marcoms giants, led by WPP and Publicis, eager to buy you. WPP, headed by Sir Martin Sorrell, is reported to be lining up a deal ...

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