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Twitter marketing trials attract Disney and Coca-Cola

Twitter is cranking up its ad revenue and business sales generation efforts with the launch of @earlybird, a limited-time deals feed which provides time-sensitive offers from advertisers. Already it has signed up Disney, which is using @earlybird for a two-for-one ...

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BBH resigns Levi’s – divorce after a fraught separation

Bartle Bogle Hegarty has resigned Levi’s, one of its signature accounts, after 28 years. But crucially it hasn’t got any scripts through production since 2008, the year it also declined to repitch for the US business which went to Wieden ...

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BP tries to plug Florida gusher – not oil but advertising money

Florida governor Charlie Crist and state agency Visit Florida are demanding another $50m from stricken oil giant BP to persuade potential tourists that it’s business as usual on his state’s white beaches. But BP, which has coughed up $25m already, ...

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Gillette’s Fusion ProGlide Challenge uncorks YouTube mayhem

Gillette is offering free razors to people in the US who register for its Gillette Fusion ProGlide Challenge, the wheeze it’s using to launch an even more expensive Fusion razor. Handily it has its own channel on YouTube for the ...

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Fast mover Joel Ewanick’s rocket start with new Chevy Corvette campaign

New General Motors marketing supremo Joel Ewanick didn’t waste any time in bumping Publicis for Goodby Silverstein on Chevrolet (and BBH for Fallon on Cadillac) and Goodby Silverstein certainly got its skates on in return by rapidly producing this ad ...

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Wayne Rooney still a winner for Tiger beer says Iris

Iris, the agency that produced the ‘enjoy winning’ campaign for Tiger beer (we foolishly wrote initially that the agency was Saatchi & Saatchi) still reckons the England striker was a winner for the brand despite his disappointing World Cup. “The ...

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McDonald’s coffee surge is a real threat to Starbucks

Seattle-based Starbucks, which launched the coffee shop boom, is struggling these days against rivals that offer more coffee and less froth and in the US McDonald’s new ‘proper’ coffee offering is its biggest danger. Now McD’s is launching cold frappe ...

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Publicis ups stakes in Nestle battle with WPP by buying China’s G4

On the face of it Publicis Groupe buying Beijing agency G4 looks a touch unnecessary as it already has 3,700 employees scattered across China and hitherto independent agency G4, only started in 2009, has just 25 in Beijing. But Publicis ...

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Whoops! IPA Bellwether report shows clients cutting again

UK clients surveyed by the IPA’s quarterly Bellwether report have started cutting budgets again, reversing the optimism reflected in the previous report. In the quarter to June 20 per cent of the 300 marketing execs surveyed said they were cutting ...

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