First Effie Index shows big names top ad effectiveness charts

Which is what you’d expect really but it’s reassuring to know that Procter & Gamble, Unilever, Kraft, Nestle and Coca-Cola (all its brands presumably) haven’t been wasting all that marketing money. And neither have single brands McDonald’s, Pepsi, Coca-Cola, Chevrolet ...

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Facebook cosies up to Interpublic as it launches new ad council

Facebook, currently bedevilled by reports that its growth has stalled in the US and that older users are switching off, is forming an ad council (or client council depending on your preference) to help it generate the vast amounts of ...

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This is a bit better from Mother as it pitches Stella against Heineken’s ‘open your world’

Stella Artois is trying desperately to recapture its decades-old position as a premium lager and new agency Mother has been going down the Lowe & Partners route by emphasising its ‘Frenchness,’ even though it’s Belgian (or was). Heineken’s ‘open your ...

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