You make an ad featuring a cute little poppet (albeit one dressed as Star Wars villain Darth Vader) and what happens? Environmental campaign group Greenpeace persuades its chums in the ad business to produce a merciless (and funny) spoof of ...
Read More »Is WPP really trying to challenge Google with Xaxis?
Well WPP CEO Sir Martin Sorrell has never ducked a challenge and it looks as though he’s taking on a far bigger foe than long-time opponents Omnicom, Interpublic and Publicis Groupe in challenging Google’s domination of the provision of data ...
Read More »Diageo celebrates China visit with controlling stake in top baijiu spirit brand Shuijingfang
Chinese premier Wen Jiabao has been winning golden opinions among the UK business community by making the right noises about trade deals and saying that he doesn’t regard the Eurozone as a complete basket case (and hinting that he might ...
Read More »WPP wins Cannes ‘holding company of the year’ lion – now there’s a turn-up
WPP has won the Cannes Lions International Festival of Creativity’s first lion for holding company of the year, which won’t come as a great surprise to many people as it was almost certainly WPP’s idea in the first place. So ...
Read More »WPP launches ‘biggest consumer database’ Xaxis to target more than 500m consumers
WPP has raised the stakes significantly in the media buying game with the launch of Xaxis, a huge new database that claims to allow advertisers to target consumers with what they want, in real time. This is the Holy Grail ...
Read More »Brits win a Grand Prix at last – but it’s the 2011 effectiveness award for last year’s Walkers ad
Not that AMV/BBDO will be complaining, landing the first Cannes Lions effectiveness award for its Gold Lion winner last year for PepsiCo’s Walkers Crisps with an opus starring racing driver Jenson Button. The first 2011 effectiveness awards at Cannes were ...
Read More »Is this Scope film from Leo Burnett Melbourne worth a Grand Prix for good?
Well it’s the first one and we all know advertising wants to be good and this film from Leo Burnett Melbourne does a good job for disability charity Scope but.. Worth a Grand Prix? It’s the first year for this ...
Read More »Hat trick at Cannes for Droga5 as it lands two more Grand Prix (including a terrific ad for Puma)
One agency winning three Grand Prix at the Cannes Lions is pretty sensational (especially as it’s three more than the UK won in total). But Australian by birth and New York by choice (or necessity) Droga5 has won three Grand ...
Read More »Nike’s Write the Future ad from W+K Amsterdam wins Cannes Film Grand Prix – what a terrible decision
There isn’t anything wrong with the ad (apart from the emphasis on British footballer Wayne Rooney who has so far failed to set the World Cup alight) but it’s exactly what you’d expect from Wieden+Kennedy Amsterdam for Nike’s regular World ...
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