Is WPP really trying to challenge Google with Xaxis?

Well WPP CEO Sir Martin Sorrell has never ducked a challenge and it looks as though he’s taking on a far bigger foe than long-time opponents Omnicom, Interpublic and Publicis Groupe in challenging Google’s domination of the provision of data ...

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Brits win a Grand Prix at last – but it’s the 2011 effectiveness award for last year’s Walkers ad

Not that AMV/BBDO will be complaining, landing the first Cannes Lions effectiveness award for its Gold Lion winner last year for PepsiCo’s Walkers Crisps with an opus starring racing driver Jenson Button. The first 2011 effectiveness awards at Cannes were ...

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Nike’s Write the Future ad from W+K Amsterdam wins Cannes Film Grand Prix – what a terrible decision

There isn’t anything wrong with the ad (apart from the emphasis on British footballer Wayne Rooney who has so far failed to set the World Cup alight) but it’s exactly what you’d expect from Wieden+Kennedy Amsterdam for Nike’s regular World ...

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