Advertisers

Two years after Enfatico collapses Dell dumps WPP for three smaller agencies

If there’s one consistent theme to Sir Martin Sorrell’s long tenure at WPP (apart from delivering the numbers of course) it’s his belief that WPP can and should set up customised mini-agencies for big clients. The most recent is Blue ...

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Now Vodafone tries crowdsourcing in search of a decent campaign – well it’s tried everything else

UK telecoms company Vodafone is a business phenomenon, turning a military radio business into a global leader in telecoms and one of the biggest British companies. But producing any decent advertising seems completely beyond its serried ranks of executives, despite ...

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Diet Coke hits the right note for the Oscars – the ‘super bowl for women’

Well the last bit’s debatable but that’s how they’ve been punting spots in the Oscars coverage anyway. Anyway this a nice cool female-friendly ad for Diet Coke to The Temper Trap’s Sweet Disposition. Restrained on the glitz too. The campaign ...

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Can Aegis boss Jerry Buhlmann survive £25m bad debt in Spain?

When Jerry Buhlmann took over from Robert Lerwill as CEO of Aegis in 2008 there were a few raised eyebrows. Buhlmann originally built his reputation as a media boffin and there had already been surprise when he beat Aegis-owned Carat’s ...

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