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Matthew Freud puts AMV, Sir Martin Sorrell in their places

I’ve just caught up with this interview by Danny Rogers with Matthew Freud in PR Week but it’s riveting stuff. Freud, who runs the UK’s eighth-largest (and probably most profitable) PR agency, claims that PR agencies are “more rigorous” than ...

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Danone’s Actimel creates its very own rumour mill

Healthy yogurt brand Actimel, owned by French food giant Danone, began to suffer as bloggers in Latin America spread rumours that it was addictive, harmful to children and destroyed stomachs. So after trying conventional means of combatting this including a ...

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Santander grabs bigger UK market share

Spanish banking giant Santander has tripled its UK savings deposits to £3bn in the first quarter of 2010 and upped its lending to the hard-pressed small and medium-sized company sector by a healthy 18 per cent. The bank, which rebranded ...

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Comedian Hugh Dennis launches ad agency

There has always been a fair sprinkling of comedians in UK advertising agencies — some making comedy a distinct element of their professional persona and others blissfully unaware of their allocated comic status — but Hugh Dennis must be the ...

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Absolut vodka versus Absolute Radio – dumbers down or just dumb?

There’s much talk these days of the pernicious way marketing softens our brains, especially when it comes to politics. But the really soft brains seem to be in the business themselves, encouraged, as always, by their lawyers, those humorists who ...

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M&C man takes Labour fight to client David Cameron

Yes, there’s an M&C Saatchi executive standing for Labour against Tory leader David Cameron in his Witney, Oxfordshire constituency. M&C is the Tories’ ad agency of course, house speciality dissing Labour PM Gordon Brown. Let Stephen Bates in the Guardian ...

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Waitrose in mid-recession boom

UK consumers are supposed to be cutting back on spending in the midst of the economic doom and gloom and yet premium-priced Waitrose is booming. What’s going on here? According to research firm Kantar the chintzy grocery chain has just ...

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Is this how to increase Google search results?

Craig MacDonald, chief marketing officer of search ROI software firm Covario thinks it is anyway. His job explains why Craig is being so generous with readers of Ad Age but he has some interesting points to make about the business ...

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