Advertisers

If there’s one consistent theme to Sir Martin Sorrell’s long tenure at WPP (apart from delivering the numbers of course) it’s his belief that WPP can and should set up customised mini-agencies for big clients. The most recent is Blue ...

UK telecoms company Vodafone is a business phenomenon, turning a military radio business into a global leader in telecoms and one of the biggest British companies. But producing any decent advertising seems completely beyond its serried ranks of executives, despite ...

Well the last bit’s debatable but that’s how they’ve been punting spots in the Oscars coverage anyway. Anyway this a nice cool female-friendly ad for Diet Coke to The Temper Trap’s Sweet Disposition. Restrained on the glitz too. The campaign ...

And all this before the ad had even aired. Kraft has been shaking up its agency roster bringing in agencies like Crispin Porter + Bogusky and Droga5 to handle its increased spend on advertising. This Droga5 vignette for Athenos hummus ...

That sage de nos jours Sir Martin Sorrell of WPP has been talking to the Financial Times (live!) and he discusses why he thinks Apple is now a ‘frenemy’ (its closed App system makes life hard for publishers, advertisers and ...

In business it’s often difficult to see the wood for the trees. In the agency business the trees are often ‘business’ issues themselves, the wood is creative output. Let me put this into today’s context. Recently I’ve talked with a ...

First because it’s for the New Focus which is emerging as the base model for the whole Ford range in the US as well as Europe, the first time a big US manufacturer has majored on a European model in ...

Well he does in this presentation on marketing to the so-called BRICs (Brazil, Russia, India, China) anyway. Actually Richard Monturo, the new global marketing boss of Volvo is just teasing, he goes on to say that all consumers aren’t the ...

When Jerry Buhlmann took over from Robert Lerwill as CEO of Aegis in 2008 there were a few raised eyebrows. Buhlmann originally built his reputation as a media boffin and there had already been surprise when he beat Aegis-owned Carat’s ...