HP Sauce (Houses of Parliament sauce as it used to be) is one of the hardy perennials of British life, as is its agency M&C Saatchi. And this new campaign, the brand’s first TV effort for five years, is very ...
Read More »Giles Keeble (BMP, AMV, WCRS and Leo Burnett) picks his Desert Island Ads
Giles Keeble started as a rep (account man) at JWT before moving to BMP. There Stanley Pollitt told him that JWT’s Stephen King (the co-founder of account planning with Pollitt) had wanted him to become a planner. John Webster encouraged ...
Read More »Is new GroupM ex-Omnicom hire Johan Boserup now the biggest hitter in global media buying?
He might be, Boserup (left) is joining GroupM (which oversees WPP’s four big media agencies) as global CEO GroupM Trading tasked with aligning trading activities in each of the agencies. Not just that, but he joins after 17 years at ...
Read More »L’Affaire Renault turns into a suicide note
Ah, the cynicism of the modern corporation. Remember all those years ago when Jo Moore, spin doctor to Stephen Byers, Department of Transport, Local Government and Regions secretary, emailed her boss those immortal words, referring to 9/11: “It’s now a ...
Read More »Have Coke and Pepsi an answer to these anti-sugar diatribes? They need one, quick
Earlier this week we had Alex Bogusky’s anti-sugar diatribe for the CSPI and now indie film maker Ariel Broggi is gaining some traction with this online film claiming that US children now are dying at a younger age than their ...
Read More »Microsoft readies biggest launch campaign in history for Windows 8 – $1.8bn is resting on Crispin Porter’s ‘work hard, play hard’ campaign
Windows 8, coming just two years after its predecessor, is the biggest bet that Microsoft has ever made. A decade ago Microsoft had the tech market signed up; everybody bought its ever more frequent upgrades for even more money even ...
Read More »Karmarama’s campaign for Costa is full of beans
Ads with chirpy employees often seem the last refuge of the idea-free scoundrel but that hasn’t deterred Costa and lively agency Karmarama in this first TV campaign in a long time for the UK’s biggest coffee chain. What do Costa ...
Read More »Search agency Covario says tablet cost-per-clicks have overtaken desktop PCs for the first time
Leading independent search marketing agency Covario says spending on pay-per-click advertising (PPC) by its enterprise technology, consumer electronics, and retail clients was up about 33 per cent over the same period last year, and six per cent above the second ...
Read More »Apple loses the plot with new TBWA iPod ad
Here’s the new ad from TBWA’s Media Arts Lab for the latest iPod Touch. We haven’t seen one of these in a long time as the mighty Apple seemed to have forgotten about the iPod, even though it was the ...
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