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Facebook cost per click price up 74 per cent, display rates up 45 per cent

Facebook may still have its doubters as an effective advertising medium but that hasn’t stopped a tidal wave of big brand ad money flowing into the social network site. New research by Facebook specialist TBG Digital says the ‘cost per ...

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WPP lines up deal to buy $40m Rockfish Interactive

What fun it must be to own a digital agency with the all the world’s marcoms giants, led by WPP and Publicis, eager to buy you. WPP, headed by Sir Martin Sorrell, is reported to be lining up a deal ...

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Naughty naughty Pepsi attacks Coke by enlisting Santa Claus

Some say that Coca-Cola invented the modern version of Santa Claus when it began featuring the avuncular old person in its US magazine ads in the 1930s. Now PepsiCo, reeling from the indignity of Diet Coke overtaking Pepsi as the ...

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Marks & Spencer boss Marc Bolland to axe ad queen Twiggy and her twiglets

Marks & Spencer is reported to be scrapping its expensive TV campaign featuring 1960s model Twiggy and cast of glamorous celebs who have fronted its ads since former Arcadia executive Sir Stuart Rose and his marketing director Steve Sharp moved ...

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DLKW Lowe plunders DDB London for four top creatives

We wrote earlier that DDB London wasn’t the happiest place at the moment with redundancies expected and it’s been hit by another body blow with the departure of four top creatives – Dave Henderson, Richard Denney, Christian Sewell and Andy ...

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