Advertisers

Surely the logic of the Kraft split is to sell the US grocery business and become – Cadbury

The ever-popular Irene Rosenfeld, CEO of sprawling food giant Kraft, has everyone guessing again. Her plan to split Kraft into slow-moving US grocery brands and faster-growing confectionery brands, built around the £12bn Cadbury acquisition, raises the question: what’s the point ...

Read More »

Ad agencies face a miserable summer as staff pay penalty for cutbacks

London ad agencies have already taken a hit, with both Wieden+Kennedy and DDB dumping staff (among many others no doubt) and now New York’s finest are also suffering with Adweek reporting that McCann Erickson in New York is about to ...

Read More »

Chrysler rides the Eminem wave with ‘Lose Yourself’ charity music track

Lose yourself is the Eminem song used in the Super Bowl version of Chrysler’s ‘Born of Fire’ ad featuring the Detroit-born rapper. The Wieden+Kennedy commercial helped the Fiat-owned car company shift 40,000 Chrysler 200s in July so it’s riding the ...

Read More »

Indian digital marketing giants Ybrant Digital and LGS Global to merge

Hitherto we’ve had the big Western marcoms companies snapping up every Indian digital business they can but now two big Indian digital marketing firms, Ybrant Digital and LGS Global (both of whom have been acquisitive in their own right) are ...

Read More »

Wieden+Kennedy milks Cravendale to the max

Milk isn’t very exciting is it but Wieden+Kennedy London keeps extracting the maximum out of the stuff with its campaign for Arla’s Cravendale. First we had ‘cats with thumbs’ and now it asks the obvious but intriguing question; who first ...

Read More »

Why don’t the UK’s energy companies do what a retailer would do – lower their prices (or price increases)?

Centrica-owned British Gas is, we learn, planning to ‘ramp up‘ its marketing activity to try to counter the unpopularity it’s incurring for raising its gas prices by 18 per cent and electricity prices by 16 per cent despite making £270m ...

Read More »