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Del Campo Saatchi in Argentina debuts first global campaign for Sony

Well we all knew the South Americans were coming and this is the first global campaign from Del Campo Nazca Saatchi & Saatchi in Buenos Aires for Sony. It’s by the celebrated creative duo Maxi Itzkoff and Mariano Serkin and, ...

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WPP looks East again, but this time it’s to Germany and Scholz & Friends

WPP has bought German marcoms company Commarco Gmbh whose brands include Scholz and Friends, integrated agency deepblue, relationship marketer DialogGroup and production company United Visions. The price hasn’t been disclosed but Hamburg-based Commarco turned over €132.9m last year and has ...

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Now Walmart moves into Silicon Valley by buying social media company Kosmix

Walmart, the world’s biggest retailer, seems to be serious about this online business, buying social media specialist Kosmix as the foundation of a new Silicon Valley-based operation @WalmartLabs. Kosmix filters and organises material for social media for individual users so ...

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VW banks on new Beetle to boost US range sales

There must be a lot of Volkswagen executives who wish the venerable Beetle, the old pre-war German people’s car, would go away. When the company revived the iconic brand in 1994 it was a flop in most parts of the ...

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