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Volkswagen grabs world top carmaker slot but Toyota begins fightback

Three top car consultancies are predicting that Volkswagen will grab the global top carmaker slot this year with one, JD Power, predicting VW sales of 7.8m vehicles (10.5 per cent) followed by General Motors with 7.2m, Renault and Nissan with ...

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Specsavers magics a (half) likeable Gordon Ramsay

Than which there is arguably no greater feat in advertising. And UK opticians chain Specsavers manages to do it all without the help of an ad agency, using its own ‘Specsavers Creative.’ Mind you the boys and girls at Specsavers ...

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Nike runs to AKQA for Music runs Ellie Goulding

Ellie Goulding is the British chanteuse who caused a stir in UK adland with her rendition of Elton John’s ‘Your song’ for last year’s John Lewis Christmas ad extravaganza from Adam & Eve. Now she’s demonstrating that she’s the epitome ...

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Guardian lines up agencies for rescue mission

The Guardian newspaper is reviewing its ad account, historically one of UK adland’s trophy accounts although the cash-strapped paper is only expected to spend about £2m with the lucky winner. As you’d expect the pitch numbers some of adland’s finest: ...

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Social media is driving the global business to business market says new GlobalWebindex report

Researcher Trendstream’s GlobalWebIndex has released its first detailed look at the social media behaviour of business to business decision makers, Social Strategy for B2B Marketing 2011. Based on interviews with 17,425 decision makers in 27 markets from July 2009 to ...

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