Advertisers

Sky soars to second place among top UK advertisers

New figures from Nielsen published in Marketing show that BSkyB, currently the subject of a bid for complete control by News Corporation is now the second biggest advertiser in the UK behind Procter & Gamble, overtaking Unilever and the former ...

Read More »

Are political ructions beginning to affect Kraft brands and Cadbury?

Which is a Kraft brand of course since the UK chocolate and gum makers was bought for £12bn just over a year ago. Kraft CEO Irene Rosenfeld has, for the second time, refused to appear before a British Parliamentary committee ...

Read More »

W + K Amsterdam in air guitar mode for Coke

It’s Wieden all the way these days, this time from Amsterdam with a hymn to the joys of playing air guitar (and the singing equivalent) in a new global campaign for Coca-Cola. Could have been horribly cheesy but it isn’t. ...

Read More »