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The slump according to Sir Martin Sorrell

WPP’s share price has dropped 20 per cent over the past week as stock markets have tumbled but WPP CEO Sir Martin Sorrell seems remarkably relaxed about it all here. But he does compare today’s world economy the the post ...

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Nielsen bids for online research dominance, plans roll-out to UK

Neilsen, which remains number one in the global research business thanks to its contract to measure US TV, is aiming for the the same dominance in online with a new service that measures online display ad ratings. The new service ...

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A top ten sexist ad from Mercedes – but it is quite funny

This is from AdWeek’s latest list (traffic drivers, huh), this time of ‘sexist ads made by total pigs.’ Harsh or what? Anyway it’s for Mercedes, by BBDO presumably, and a riff on beauty and brains. Well it made me laugh.

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Wieden+Kennedy UK signs off in style after parting with £80m Nokia

Wieden+Kennedy’s protracted parting with Nokia has been a messy affair; reports (denied by W+K) that the mobile phone part of the business was going to Saatchi & Saatchi and then the smartphone account going to marketing agency Inferno which led ...

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Surely the logic of the Kraft split is to sell the US grocery business and become – Cadbury

The ever-popular Irene Rosenfeld, CEO of sprawling food giant Kraft, has everyone guessing again. Her plan to split Kraft into slow-moving US grocery brands and faster-growing confectionery brands, built around the £12bn Cadbury acquisition, raises the question: what’s the point ...

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Ad agencies face a miserable summer as staff pay penalty for cutbacks

London ad agencies have already taken a hit, with both Wieden+Kennedy and DDB dumping staff (among many others no doubt) and now New York’s finest are also suffering with Adweek reporting that McCann Erickson in New York is about to ...

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Chrysler rides the Eminem wave with ‘Lose Yourself’ charity music track

Lose yourself is the Eminem song used in the Super Bowl version of Chrysler’s ‘Born of Fire’ ad featuring the Detroit-born rapper. The Wieden+Kennedy commercial helped the Fiat-owned car company shift 40,000 Chrysler 200s in July so it’s riding the ...

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