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Hamburg’s Kempertrautmann beats BBH to plum Audi global brief

Which won’t have gone down very well in the Kingly Street, London, HQ of Audi’s UK agency, especially as the point is to plug Audi’s ‘Vorsprung durch Technik’ platform, invented by Bartle Bogle Hegarty all those years ago. But Kempertrautmann ...

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Now WPP enters the film business (sort of) with First Movies buy

WPP’s Penn Schoen Berland has bought film research firm First Movies for an undisclosed sum. First Movies carries out test screenings for major film studios including Disney, Paramount, Sony Pictures and 20th Century Fox. These sometimes lead to changes in ...

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JWT London invests in Levi Roots campaign

It’s interesting that JWT London has taken on local chef Levi Roots (left) and his Reggae Reggae Sauce. Roots (aka Keith Valentine Graham) got his big break when he attracted some money from the BBC’s Dragon’s Den entrepreneurs and, despite ...

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Is agency giant Omnicom really a white boys’ club?

That’s the implication of a dispute going on in New York where the city’s $118bn public pension funds have asked the investment banks and ad agency groups they invest in to disclose information about the racial and social gender of ...

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Greene King and Grey bring a bit of old Ireland – to Hornsey in north London

This new campaign for cask-conditioned ale Greene King and its pubs is apparently set in north London’s Hornsey Tavern, although you could be forgiven for thinking that you’d wandered into the backstreets of Dublin. Grey London handles Vodafone in Ireland ...

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