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How to get the most out of social media fan pages

Researchers Millward Brown and Dynamic Logic with the World Federation of Advertisers (WFA) have researched what people around the world gain by becoming fans of brands, what global marketers expect from social media and what drives most value for both ...

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20 years after HIV former basketball star Magic Johnson fronts Dove For Men

It’s not a bad comeback is it? 20 years after being diagnosed HIV positive (thought then to be a virtual death sentence) former basketball star Earvin ‘Magic’ Johnson is fronting a Dove For Men campaign, surrounded by his family and ...

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Adidas kicks off Olympic wars with Sid Lee’s star-packed All In ad

Not that very many (if any) from footballers David Beckham and Lionel Messi, basketballer Derrick Rose and chanteuse Katy Perry will actually be competing at the London 2012 Olympics but Adidas is the official sports kit supplier and it’s clearly ...

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CytoSport’s Muscle Milk takes a sporting chance

Spoofing talk and news shows is an old advertising stand-by but it’s getting harder to do as the supposedly straight broadcast versions get crazier. Think Fox News which should have nurses in the studio. But this campaign from Pereira & ...

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Dark magic or mumbo jumbo for VW’s new Touareg?

Let’s try to think this one through; people (especially women) are supposed to like 4x4s because of their feeling of safety, you’re way off the ground (away from those carjackers) and driving something that looks like a tank. So you’re ...

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Burger King loss is a big blow for high-flying Crispin Porter

After a turbulent few years Burger King, now under yet another new owner Brazilian-backed 3G Capital, has dumped high-flying agency Crispin Porter + Bogusky. Burger King has been through so many changes of direction recently as it has tried (and ...

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